As a home contractor or remodeler, your website is the hub of everything your business does online. Having a website isn’t just about selling your services — it’s also about providing something of value to potential customers.
SEO is one of the main channels that any contractor needs to invest in and while SEO has great importance for your visibility, it offers a lot more than that.
Here are our top 7 reasons why contractors need to invest in SEO to take your business to the next level.
1) Organic Search Is the Main Source of Website Traffic
Organic search is a big part of any website performance and also encourages users to increase their engagement which leads to more conversions.
Google now owns the majority of the search market in the world amounting to over 75 percent of the overall search market while other search engines like Bing get the remaining 25 percent.
This is a clear indication that getting your website seen on Google is a great source of exposure for your business and it pays off to follow Google’s guidelines to optimize your website.
Google is also the number one mail provider in the world (Gmail) with over 1 billion users. Google also owns YouTube which is now the second largest search engine in the world.
This shows that being visible on the first page of Google can bring a tremendous amount of exposure and traffic to your website, ensuring that you get an unlimited source of incoming qualified leads and high quality SEO for contractors can make that happen.
2) Seo Gives Your Business Credibility
The main goal of an experienced SEO company is to create the foundation for a beautiful website with a clean look and feel and also effective user experience. This can make your website appear quicker in search engines like Google.
Also, there are many elements that go into establishing your online authority with search engines so in addition to the above points, your contractor website can achieve great online authority by incorporating quality backlinks, on page optimization, great content and positive user experience. All these points will contribute to your contractor SEO process.
Like anything in life, authority is earned and built over time. That’s why establishing such an important online footprint can do great things for your contractor business.
The more polished your online image is, the more people will trust you and contact you and that’s how you earn more reviews for your contractor business. It all starts with a great contractor SEO strategy
3) Good Seo Improves Your Website’s User Experience
Your user experience is a vital factor to improve your organic rankings and boost your visibility. However not everyone realizes how important it is.
Google can easily track user experience of each website and its machine learning understands both positive and negative user experiences that play a big role in how your contractor website ranks on Google.
Customers now are savvy and they know what they want and how to find it. If they can’t find it, they will move on to other websites and Google will interpret this as a negative user experience which can negatively affect your Google rankings.
Google has turned into an answer machine to users’ questions offering data in its SERPs and how your contractor website ranks is a reflection on your user experience.
4) Local Seo Can Increase Your Traffic & Conversions
In recent years, mobile traffic has grown rapidly and local search has become the main part of small and medium sized businesses’ success.
Local SEO aims at optimizing your website and your Google My Business for your local audience in order to put your business information in front of local users exactly when they’re looking for your services.
Also, local optimizations focus on specific cities, regions, and even states to establish a strong presence for a brand’s messaging on a local level.
A professional contractor SEO company can implement this by optimizing your website and its content, including local citations and backlinks along with your Google My Business listing relevant to the location and business category that your company belongs to.
At the same time, user reviews can play a big part in increasing your incoming leads especially for a contractor because it reflects confidence and makes the user’s journey easier when contacting you for an estimate.
5) SEO Is Cost Effective
Like most any other marketing vehicle, SEO costs money. However, contractor SEO is actually much cheaper than other advertising channels like pay per click ads. It also pays off on the long run since your cost per lead decreases a lot compared to paid ads for example.
Essentially you’re not paying for organic traffic. You’re actually investing in optimizing your website’s performance and improving your user experience and rankings. The natural result to this effort is increasing your website’s traffic which translates into more revenue over time.
6) It’s A Long-Term Strategy
SEO for contractors is a marathon–not a sprint. SEO can have a noticeable impact within the first year of starting the process. This impact can also last for years after.
Even new websites can still rank higher on search engines if the proper SEO strategy is implemented. In essence, even when you’re starting your business, it’s important to start early with your SEO to not waste valuable time waiting for your organic traffic to increase.
The more time, effort, and budget invested in a great contractor SEO company, the better and longer a website stands out and turns into a sales machine for your business.
7) If You’re Not on Page 1, You’re Nowhere to Be Found.
It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not to get many organic users to your website.
The top 3 spots on Google’s first page acquire more than 70 percent of the clicks. This shows you how important it is to have your contractor website appear where it matters.
Implementing strong, quality SEO for your contractor business is essential to keeping your business on Page 1 of search engines.
It pays to have your website appear on the first page of Google because you are going to receive a tremendous amount of clicks and leads which will keep your schedule busy. Because many people naturally trust Google to display trusted results, you increase your credibility when your contractor business shows up on the first page of Google.
It’s always advisable to start your SEO sooner rather than later to gain valuable time. It may take a few months to start realizing some tangible results and for your website to start generating a good level of traffic.
At Zivvy we pride ourselves as being one of the top SEO agencies in California that specializes in helping contractors optimize their websites on the first page of Google under very competitive terms. As a successful SEO company, our goal is not only to improve your website’s rankings but to also increase your traffic and incoming qualified leads.
We believe that SEO is all about increased revenues that’s why our services are customized for each unique business. Using machine learning and data driven decisions we can implement an SEO strategy that will transform your entire contractor business.
Give us a call and book your free 30-minute consultation and get your custom SEO strategy today!