There are many ways to grow your orthodontic practice but one that consistently proves to be the most effective is digital marketing.
It’s important to use an effective digital marketing strategy to grow your orthodontic practice in order to reach your target audience and overall goals. In fact, digital marketing for orthodontists can help increase your number of new starts per month and grow your monthly new patients.
Learn more about what works in digital marketing by using these top six tips to grow your orthodontic practice in 2021.
Create a Blog for Your Website
Creating a blog is probably one of the most important digital marketing strategies as it has many benefits to growing your online presence. If you provide useful and informative content to your audience, you will grow your website traffic, increase your credibility, and most importantly bolster your search engine ranking.
There are two ways to come up with blog topics that can attract visitors to your website. One way is to do a keyword research and find out what keywords people are searching for. Then create a blog post around these keywords that will attract people searching for those keywords to read your articles.
Another effective way is simply to brainstorm some of the most common questions people ask an orthodontist like “how much does invisalign cost” or “best braces for my kids.” These are common topics that you can’t go wrong about since almost everyone has the same questions. Start with those topics and create blog posts that answer all these common questions.
This practice will not only increase your website traffic but also build up your credibility as an authority in the orthodontic field. People will trust you more and eventually contact your office.
Invest in Local SEO, It Works!
People use Google to search for pretty much everything and your orthodontic practice is no different. When patients look up orthodontists, they usually want someone local and nearby. The best thing you can do about this is to make sure that your website is listed on Google for local keywords that they would be searching for. An example for local SEO keywords would be something like “orthodontist + city,” “invisalign + city,” or “orthodontist near me.”
Also, you need to have your orthodontic practice listed in every local directory, especially the ones related to dentistry and health care. This way you increase your chances of being found online using local keywords.
Create Video Content
Video content is the most popular form of content that you can put out due to the high level of interest from people watching videos on YouTube and social media. Videos are engaging and boost your orthodontic digital marketing strategy.
It’s always great to record videos yourself or present your practice and staff in a video which helps you connect with your future patients on a more personal level. You can also use videos to talk about certain topics like the ones from your blog or to simply answer common questions from your patients.
You can post these videos on YouTube and your social media and engage with the comments of your viewers and will boost your engagement level and build up your audience.
Your future patients are more likely to book an appointment with an orthodontist that they have engaged with before whether in the form of social media engagement or by consuming their content.
Earn Quality Backlinks
No digital marketing strategy for orthodontists is complete without a strong backlink strategy. Backlinks are external websites with high domain authority (DR) that link back to your website.
Backlinks are mainly built to show Google that your website is popular and has great content so that other popular websites are linking back to it.
This practice of building quality backlinks will increase your search engine ranking results and is one of the best practices that you can do for your orthodontic website if you wish to rank higher on search engines like Google.
When building backlinks for your website, you need to make sure that these links are related to your field so local directories or blogs that specialize in orthodontics or dentists in general can be great backlinks for your website.
You can simply email the website moderator and ask for a link back to your website. Some will say yes and others might ask you to write a guest post on their blog, but in both cases earning a high quality back link is a big win.
You can do this yourself or if you hire a digital marketing agency they can do this on your behalf.
Give Out a Scholarship
I know…you’re an orthodontist, not a university but hear me out. This idea of giving back to the community is a great way to engage with your local audience.
The way this works is by giving a paid scholarship to a local university–let’s say it’s a $1000 scholarship. The university promotes and accepts applications for the scholarship and either you or the university determines which student from your local area wins the scholarship. Of course, during this entire process up to the big announcement of the winner, you blast social media about the scholarship and promote it on your blog. In the end, not only are you making the local news but you will also earn a backlink from the university’s website which is a huge win for your website ranking on Google. You will generate a lot of buzz about the scholarship and your orthodontic practice and all this branding is great for your digital marketing.
Build More Citations
Building citations is a great digital marketing practice and it’s about increasing your visibility online which is crucial for your search engine rankings. List your website on local directories such as yellow pages, Yelp, Angie’s list and more review sites.
You can also claim your Google My Business listing which is a great citation for your business. The more citations you have, the more chances you get to be found online and also increase your search engine rankings.
Digital marketing is one of the best things that you can do for your orthodontic practice and a well designed web presence strategy can drive new patients and increase your number of monthly starts.
Let’s quickly recap what we talked about in this article
1) Start a blog
2) Invest in local SEO
3) Create video content
4) Earn backlinks
5) Give out a scholarship
6) Build more citations
If you found this article useful, we encourage you to use the tips here to kick-start your marketing campaign or simply hire a professional digital marketing agency to boost these efforts and take this load off your shoulders.
Zivvy is one of the best digital marketing agencies for orthodontists and we have helped many orthodontists across the country rank on the top of search engines and rapidly grew their orthodontic practices.
Go ahead and give us a quick call to get free consultation with one of our orthodontic digital marketing experts and we would be more happy to draft an effective digital marketing strategy that will bolster your practice’s growth.
Make up your mind to really grow your practice. Call us today.