Top 6 Local SEO Tips for Contractors - Zivvy

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Top 6 Local SEO Tips for Contractors

Top 6 Local SEO Tips for Contractors

The general contractor business is so competitive, especially in local areas where many contractors are competing for the attention of the same local audience. Marketing your business has become more important than ever if you want to survive in this stiff competition.

Unlike other businsinesses, you can’t rely on repeated customers so you constantly have to generate new leads in order to get new jobs. There’s no denying that word of mouth is still one of the best ways to generate business, as customers are willing to recommend your services to others if you make a good impression.

At the same time, customers may also call you again if they need some building or repair work but it’s unusual if it’s very often. The question here remains, how to get new customers in order to gain their trust and start generating new business from word of mouth?

The answer is local SEO for contractors.

If you wish to get an edge over your competitors, you need to pay attention to your web presence, particularly your SEO rankings on Google because that’s where the money is.

An effective local SEO strategy for contractors can make or break your entire marketing game plan.

It’s All About the Local Market for Contractors

As a contractor, your entire business is based solely on attracting local audiences. So you have to make sure you are setting up your marketing for success by concentrating on your local market and not necessarily your national market.

Local SEO is different from national SEO. It works in more local channels than national ones, and it uses long-tail local keywords over broad national terms.

It’s All About the Local Market for Contractors

Local SEO is also building your local presence in many local sites and directories and helping Google understand that you’re a local business that wants to rank for local keywords in your local area of business.

In this article, we’re going to discuss our top 6 tips for boosting your contractors local SEO effort based on our experience of ranking many contractors websites on Google.

Tip #1 Keep Your NAP Data Up To Date & Get Verified

NAP data is one of the most important and basic steps in your contractor local SEO campaign.
Your NAP data is:

• Name
• Address
• Phone Number

It’s crucial to ensure that your NAP data is up to date on your website along with all the directories that your business is listed in. This practice ensures that you stay visible to your potential local audience.

It’s also very important to update your information on all directories. If any of you NAP information changes, you’ll need to update it across the board to keep it consistent.

Tip #1 Keep Your NAP Data Up To Date & Get Verified

Here’s why this is crucial. Think of local directories as a vote of confidence from multiple sources on the internet so that when search engines crawl your website and find your business data consistent everywhere it helps it boost your local ranking and vice versa. However if Google finds inconsistencies in your NAP data, it can get confused and drop your website rankings.

Another best practice is to get your business verified by Google and while this may be a lengthy process, it’s worth it because it makes your business legitimate for both the audience and Google.

Tip #2 Make Sure to List All of Your Service Categories

Having a Google My Business page is one of the basic fundamentals to your contractor local SEO campaign. When creating your GMB page, make sure to list absolutely all the services that you offer since more often than not some contractors would only list their primary service and ignore the rest.

Tip #2 Make Sure to List All of Your Service Categories

This can be a costly mistake because it will limit your chances of getting traction and visibility for all of these other services that you offer. Make sure to choose all the applicable categories to your business, most likely 3 to 5 categories such as general contractors, home builders, bathroom renovation, kitchen remodeling, etc. Just take full advantage of this free service.

Tip #3 Get Your Homepage Optimized

Your homepage is the most important page on your website so it should include a nice snapshot about your business. It should offer all the necessary information about your business to your potential customers. Your homepage is also important to search engines because it tells them that your website is a perfect match to the keywords that you want to rank for.

One of the aspects of a perfect home page in the eyes of search engines is using an appropriate title tag. The title tag tells the search engines what to expect from the content of your homepage. Consider it as the title of your book.

Tip #3 Get Your Homepage Optimized

The best title tags are about 50 to 60 characters long. If you’re a general contractor in Nashville, for example, your homepage title tag should read something like this:

“General Contractors in Nashville Tennessee – {Name of Company}”

The next step is your meta description which is a brief line about your business in about 100 to 150 characters, and it should end with a call to action. Here’s an effective format that you can use.

ABC Contractors offers the best home remodeling services in New York City, Call 212-555-1234 for a Free Estimate.

You also need a headline for your home page called an H1 tag. The headline should be a brief description of your services. It’s your way of explaining to your potential customers what your company is all about.

Think carefully about these tags and meta description because whatever you write in there can either earn the trust of your potential customers or not.

Tip #4 Optimize Your Service And Landing Pages

One of the best practices in local SEO for contractors is to build and optimize your service pages. These are landing pages with dedicated content to each and every service that you offer. When your potential customers search for a certain service that you offer such as “kitchen remodeling,” they should land on a page that talks specifically about this service.

Tip #4 Optimize Your Service And Landing Pages

You should optimize your service pages in the same way as you optimize your homepage. Use keyword-rich content to make sure that both Google and your potential customers notice your page content.

For example, “Kitchen remodeling in Atlanta GA” is a keyword used to get the attention of local potential customers looking for this type of work in Atlanta and the same goes for the rest of your services.

Tip #5 Build Backlinks and Citations

A citation is a business listing on local directories such as Yellow Pages, Angie’s List, Yelp, and even social media profiles like Facebook. These websites have high authority which gives your business more credibility in the eyes of Google and potential customers too.

Tip #5 Build Backlinks and Citations

Besides citations, what’s even more important is to get websites with high domain authority to link back to your website. This way you can build a strong backlink profile and gain high domain authority yourself. Google sees every backlink to your website is like a vote of confidence and it shows that your website is popular and credible.

Tip #6 Encourage Customer Reviews

Customer reviews are one of the most important ways to legitimize your business in the eye of your potential customers. It helps them make the decision to choose your services and gives you an edge over your competitors.

Encourage your customers to always leave a positive review about your business on your local profiles such as your Google My Business, Facebook, and Yelp pages.

Google factors online reviews when it comes to ranking websites locally. Having a lot of Google reviews for your business also would benefit your contracting business in your local market.

So What are You Waiting For? Let’s Get Started!

By now you probably understand how important local SEO for contractors is to drive traffic and conversions to your contractor business. It will be the main engine behind your lead generation to keep the phone ringing and new business coming. Let’s recap what we talked about so far:

1. NAP Data & Google verification
2. List all your services
3. Optimize your homepage
4. Optimize your service pages
5. Build backlinks and citations
6. Get reviews

Want Help With SEO?

Zivvy is one of the top SEO companies in California that specializes in contractors SEO and we have managed to drive hundreds of leads to general contractors through the use of local SEO. Let us show you how we can get you more leads!

Click here to get your Free SEO audit report

Tags : Digital Marketing for Contractors, General Contractors SEO, Local SEO, Local SEO campaign, Local SEO for Contractors, Local SEO Strategy, Search Engine Optimization, SEO Services,

Walid Nofal

Walid is the head of acquisition and client success at Zivvy, he has over 12 years of experience in helping businesses expand and grow. He's also the author of multiple digital marketing articles which can be found on this blog and also LinkedIn.

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