If you’re reading this blog, congratulations! You have just taken your first step in your SEO journey.
There’s no denying how effective SEO can be for your business and the benefits that it brings to your web presence. With that in mind, you’re on the right track to dramatically increase your leads, conversions, and overall business revenues.
When you research tips on how to choose the best SEO company for your business, it means that you realize what SEO can do for your business and it’s not an easy task to do on your own. SEO requires a lot of hard work and dedication. It also requires ongoing revisions and repeated tasks to keep your website fully optimized which is not a one man job.
You need to hire a professional SEO company that has the team, resources, and expertise to take over your SEO campaign and drive tangible results that your business can count on.
Tip #1: Define Your Seo Goals
You can signal out the best SEO company that best fits you by taking a look at the services each SEO company offers and see which of them aligns with your marketing goals.
You also need to understand which areas of your website requires the most attention. You may need a whole new website or just some simple adjustments to your SEO strategy.
If you need a new website, you’ll need to decide which platform to build your site on. A popular option is to use wordpress but before you decide on that, also need to consider certain factors such as:
• Page Loading speed
• Device compatibility
• Browser performance
• Plugin integrations
• SEO friendliness
• Ease of customization
However, designing a new website may not be enough to boost your online presence. You’ll usually need the help of an SEO company.
Tip #2: Identify the Metrics They Use
Once you identify your goals and have a list of SEO companies you’ll research, your next step is to make sure both you and your SEO company of choice have a clear way of measuring the progress of your SEO campaign.
In other words what are the end goals of ranking your website on the first page of Google for certain keywords? How do you measure success? How do you define a conversion?
It’s important that before choosing your next SEO company that you and your SEO company both get on the same page when it comes to the KPIs. KPIs or Key Performance Indicators are certain aspects that can measure the success of anything business related including your SEO campaign.
You need to make sure that your SEO company understands which metrics are important to you and would give you the proper information to assess the progress of your SEO efforts. Here are some of the most important KPIs to keep in mind:
Organic Sessions:This is the most basic and most important KPI in SEO because it measures how many people visited your website from organic search. You can also consider other factors such as page views, visit duration, and bounce rate.
Conversion Rate:This is the percentage of how many people actually bought your product or service or engaged with your website content. You can define your conversion rate however you choose. Just make sure that you’re consistent.
Keyword Rankings:The number of keywords that your website ranks for and how your rankings have increased since hiring your SEO company.
Google Crawling:This is the process by which Google crawls your website and indexes your website content. If Google’s bots struggle to read your website, it won’t be able to index your pages and this will negatively affect your organic rankings.
Loading Speed:This is the time it takes your page to load on different devices. If your website doesn’t load fast, it will increase your bounce rate which refers to the percentage of people leaving your website.
Tip #3: Don’t Search by “Best Seo Company.” Instead Go by Reviews, Case Studies, & Testimonials
One of the most common mistakes people make when choosing an SEO company is searching Google for “the best seo company” which is not the best way to go.
Any SEO company can optimize it’s website for that keyword but it takes more than that to prove their worth.
The best way to get good feedback about a company is by reading their reviews and past client experiences. You need to read their reviews on sites like Google, Yelp and Facebook.
You can also ask them your prospective SEO company to provide you with case studies for similar clients which would show their total process from start to finish. Another great way is to ask for references to speak with. You can tell alot by talking to their existing clients and asking questions about their experiences.
Ask about their communication level, Has the traffic to their site increased? Did they see a good return on their investment? All these questions will tell you whether or not this agency is worth your investment.
Tip #4: Determine Your SEO Budget
One of the most important things you need to keep in mind is planning your SEO budget. You don’t want to get involved with a service that you can’t afford. Since SEO takes time, you should budget on spending on SEO for at least 6 months.
When speaking with an SEO company, you need to ask about their pricing range early on before going further to save yourself sometime You also need to be clear with them about your budget and whether or not they can work around it or offer you a package deal.
Most SEO agencies have a variety of monthly packages so you can choose the one that fits your budget.
Tip #5: Be Aware of Seo Guarantees
A common practice many unreliable SEO agencies do is to guarantee a certain outcome to their clients. Some of them also guarantee certain rankings in a specific time frame which is not a best practice for either Google or reputable SEO agencies out there.
Most reputable SEO agencies should be able to give you an estimate based on previous experiences working with similar clients and that’s respectible.
Google always changes their algorithms which makes it almost impossible to guarantee certain rankings or outcomes. That’s why you should avoid dealing with any SEO agency that claims otherwise.
SEO is one the best investments you can make in your business and it can positivity affect the outcome of your marketing effort.
Choosing the right SEO company is the cornerstone of this marketing effort because you will then have a partner to rely on when it comes to organic search results. You would want to hire an agency that takes your business to the next level, improving your organic rankings and brand awareness.
SEO takes time and effort. That’s why it’s always best to start sooner rather than later. It’s an opportunity for your website to start generating traffic and incoming leads that your business needs to generate more income.
If you have the budget for it then hiring an SEO agency is a great way to expand your business However, finding the right one is the hard task.
Have You Heard About Zivvy? We’re One of the Top Seo Companies in the Country
One common feedback that we get from our clients is that we make it easy for them to work with us.
We believe in long term relationships and our strategy is to understand your business goals and work as an extension of your company and a partner rather than a contractor.
We bend over backwards for our clients and we always strive to exceed their expectations.
The core value of our SEO strategy is not just to get your website on the first page of Google, but to do it in a way that would result in increased traffic, leads, and overall sales.
We have one of the most experienced SEO teams in the industry and we constantly rank our clients on the top of Google for very competitive terms and dramatically improve their ROI.
On top of that, we make it easy for our clients to track their performance and progress by providing them with detailed monthly reporting that outlines the improvements of their SEO efforts. We also provide a dedicated account manager to each client to walk them through the entire process.
If you need help with your SEO campaign, go ahead and give us a call and claim your FREE consultation with one of our SEO experts. We will gladly devise an effective SEO strategy for your company that will deliver results without breaking the bank.