Top 5 Strategies to Rank Your Orthodontic Website on Google
There are thousands of orthodontists in the US and even though you could be a talented orthodontist with a lot to offer your patients you, need to acknowledge that you have a stiff competition.
One of the main advantages that you can get over other orthodontists is to rank your orthodontic website at the top of search engines like Google by investing in a successful and effective orthodontist SEO strategy.
In this article we talk about our top 5 strategies to get your orthodontic website ranked at the top of Google.
1. INVEST IN OPTIMIZING YOUR ORTHODONTIC WEBSITE
Almost 70% of consumers use search engines like Google to look for local services and your orthodontic website is no different.
If you don’t invest in a proper orthodontist SEO campaign for your practice, the chances are that you will be missing out on a lot of traffic that’s going to your competitors. You will need to hire an SEO company to craft a winning orthodontist SEO strategy to help your website rank highly in search engines and be found under important terms that your future patients would be searching for.
However, orthodontist SEO is not an easy process and it doesn’t work overnight. It will take months to start seeing real results in terms of higher rankings and increased website traffic. It’s the same process as when you first started building your practice, it took time but eventually it became a reality and a success. The same goes for your orthodontist SEO.
2. STAY UPDATED WITH GOOGLE ALGORITHMS
Google algorithms are constantly changing and the goal is to always give the searchers a better user experience. It’s always best practice to keep up with the Google algorithm updates because if you don’t stay current with updating your website, your site can lose rankings. The best orthodontist websites are doing well because they always keep up with Google algorithm updates.
Google reports thousands of updates every year and even though they’re mainly minor updates, if you’re not keeping up with them, your orthodontist website rankings will drop and you will lose valuable rankings in the search engine results.
This needs a big deal of effort on your part and that’s why we always recommend hiring an Orthodontist SEO company to do this for you since you won’t have the time given your busy schedule.
3. GET YOUR KEYWORD RESEARCH ON POINT
Your target keywords list is the most important factor in your orthodontic SEO success because it’s actually the main pillar that you build your entire SEO strategy on.
When patients are searching online for a local orthodontist, they use certain keywords in their search. That’s why it’s crucial that your orthodontic website contains the most important target keywords in its content.
A proper orthodontic SEO strategy is built on conducting keyword research and also making sure that the website’s content answers the patient’s queries.
You can test this by typing on of your target keywords on Google and seeing if you rank high for them. If you don’t, then your content needs a little bit of work including adding target keywords to it.
An experienced orthodontist SEO company can solve this problem since they have SEO experts who can conduct the proper keyword research analysis and create content that is SEO optimized and answers patients’ questions.
4. DESIGN YOUR WEBSITE WITH PATIENTS AND SEARCH ENGINES IN MIND
The structure of your website and internal URLs can play a big role in boosting your orthodontic SEO efforts since both search engines and patients want to navigate your website with ease.
The internal URLs of your orthodontist website should be kept clean and short to make it easier for search engines to read the site and also for patients to be able to find what they’re looking for.
We recommend creating landing pages for each treatment that your practice offers and optimizing these pages to make it easier for patients to find what they’re looking for. At the same time, Google likes to see keyword optimized landing pages for each target keyword.
5. ON-SITE LOCATION SIGNALS
It’s very important for search engines to know your location and not just from IP address but they need to see that in your website’ content. On-page location signals confirm your local presence and help search engines identify where you’re located and rank your site for keywords related to this specific location. For example, if your practice is located in Sacramento, California, you need to include keywords like “braces Sacramento” or “orthodontist Sacramento, ca”.
Another tip to keep your location signals on point is to place your address and phone number on each page of your website. You can have them placed in both the header and footer of the site.
An effective orthodontic SEO strategy is important to the success of your orthodontic practice.
It may require a great deal of time and effort but the investment is definitely worth it.
Orthodontic SEO can not only build a great online presence and reputation for your practice, but also can double your number of new patients you see per month.
NEED HELP WITH YOUR ORTHODONTIC SEO
Zivvy is one of the top orthodontic marketing companies in California and we have helped many orthodontists double their number of new patients they see on a monthly basis using effective SEO strategies and website design.
Give us a call at 408-915-5571 at and one of dental marketing strategists will help you design an effective orthodontic marketing strategy.