Top 5 Marketing Strategies for Orthodontists
As an orthodontist, your number one priority is always to deliver the best treatment to your patients. At the same time you need to keep the flow of new starts coming which is a tough task given how busy you are.
It’s probable that you don’t have the time or the know-how to draft and implement an effective digital marketing strategy that could drive new patients through the door.
In this day and age, digital marketing and SEO for orthodontists has become a priority to keep your practice afloat and more competitive.
Since we have tremendous experience in successfully managing high scale marketing and SEO campaigns for orthodontic practices, we came up with our top 5 digital marketing strategies for orthodontists to drive rapid results.
1. Partner With Local Dentists
This probably goes without saying but most orthodontists can drive more patients and increase their number of starts by getting referrals from local dentists.
When new patients find your from a local dentist referral, you already have great credibility built in before they even walk through your doors.
If you build strong rapport with a network of local dentists, you can easily drive their patients directly to your practice which is a very effective strategy to increase your starts without having to spend anything more than your time building these relationships.
There are a few things you can do to build fruitful relationships with dentists such as:
• Arrange for a local event where you can invite local dentists for coffee or a drink and network with them.
• Give lunch and learn presentations to dentists and their staff while giving them CE units.
• Attend local networking events and conferences for dental professionals.
• Keep in touch with dentists by sending them useful articles in emails.
• Send a thank you email for every patient they refer to you.
2. Target Local Audience
You can target your local audience by starting a Facebook page for your practice and also claiming your Google My Business listing. Both are great ways to accelerate your local search engine optimization.
Another effective way to drive more patients to our practice is to do paid advertising through Facebook Ads which enables you to run paid ads on both Facebook and Instagram directed at your local audience.
You can also run paid ads on Google AdWords which can increase your visibility on the first page of Google fast if you wish to drive traffic to your website.
Targeting your local market is essential since you want to build your brand name in your local community and become their orthodontist of choice.
3. Create Informative Content
Content is King. Take this advice seriously because great content drives website traffic which boosts your search engine ranking results.
One of the best things you can do to boost your orthodontist SEO is to create and post informative and valuable content that revolves around your patients’ common questions.
You can do keyword research and find out a lot of interesting topics related to orthodontic topics and create blog posts about them. Some of the most common subjects that most patients ask is “do braces hurt,” “how long do I need to wear braces,” “will Invisalign work for me.”
Another great form of content is videos which is the most effective next to blog posts since you can turn a blog post into a video and post it on your social media. If people find your video interesting, they will repost and share it with their friends.
You can also post these videos on your YouTube channel which can offer you an entirely new audience reach since YouTube is the second most popular search engine in the world.
Video content can increase your engagement and boost your brand marketing, not to mention that opens up the door to a larger audience that prefers to consume video content instead of reading.
4. Offer Promotions & Specials
Orthodontic care is a big-ticket item and usually insurance doesn’t fully cover the cost so one effective marketing technique is to offer discounts and promotions for new patients or incentives to get started at their New Patient exam. This will increase your number of new starts.
You can also offer easy payment plans for patients to encourage them to get their treatment done. The same technique can be reversed by offering discounts to patients who pay in full.
Another great way to give extra incentive to drive new patients is to create a referral rewards program by having referral contests for prizes such as vacations to Disneyland or hot concert tickets. This way, you are encouraging your happy patients to refer their friends and family for orthodontic treatment at your office.
5. Encourage Reviews
Reviews are probably one of the most important factors patients use when researching an orthodontist near them.
Getting reviews is great for your orthodontic practice’s credibility and it helps to establish your brand name in your local community since future patients like to learn more about the experience of your past patients.
Another great benefit for having reviews is that it boosts your orthodontist SEO campaign since Google puts a lot of weight on reviews and it’s one of the most important ranking signals for Google. The more reviews you have, the higher your website rank on the search engine results page.
You can ask patients for reviews by asking them to fill out a feedback form that you can email or text them. For example, you can send them an email after their visit asking them to rate and review their last visit on your Google My Business page.
Getting positive reviews and a high rating on Google for your orthodontic practice can get your phones ringing for new patient exams.
SEO marketing for orthodontists is essential if you’re serious about growing your practice and brand name in your local area.
If you’re not leveraging digital marketing and SEO to drive new patients, you’re missing out on growing your business rapidly. SEO can do a lot of good things for your orthodontic practice so take advantage of it.
You can use our top 5 tips in this article to kick start your digital marketing campaign. Also, please refer to our blog for other articles regarding orthodontist SEO which always has useful information.
Since you may find it difficult to find the time to implement all these marketing techniques you can consult with one of our orthodontic marketing professionals who would be more than happy to create an effective SEO campaign for your orthodontic practice.
Zivvy is one of California’s top SEO firms that specializes in SEO and digital marketing for orthodontic practices across the country. We have ranked hundreds of orthodontists’ websites on the top of Google and increased their number of new starts by at least 5 to 10 new starts per month using effective SEO and digital marketing strategies.
Give us a call today for a free consultation and start growing your practice today!