Digital Marketing is an ever-changing world. It can be hard to keep up with trends and updates. That’s we’ve put together our top 5 dental marketing tips to use now to grow your practice.
- IMPROVE YOUR WEBSITE’S CONVERSION
There are many dentists who have great dental website designs. But your website is about so much more than the stunning look and feel.
For example, users don’t want to go through long paragraphs of text. Websites need to load fast and are easy to navigate. Your prospective Patients don’t have enough time to go through everything part of your website.
It’s all about optimizing for new patient conversion. Taking a potential new patient down a digital journey that leads them to a positive real-world experience (i.e. a dental checkup). It’s a great time to consider updating your website to improve user experience and attract more new patients in 2022.
- Grow your social media organically
Get personal. Facebook pages that get the highest engagement levels are those where doctors and staff members share updates on their dental offices, and what’s important to them. What they’re doing in their community. What patients are saying about them.
You need to interact with users on your social media channels by creating a poll on your Facebook page and asking questions that create engagement or provide useful content that benefits users and improves engagement levels.
- USE VIDEO TO ENGAGE YOUR PATIENTS
Consider that 50% of people watch more than an hour of Facebook or YouTube videos per week. In other words, video is a great tool to incorporate into your digital marketing efforts. You can start by sharing videos on your website and also post them on social media.
Your videos should be personal and engaging. Create content that showcases your practice personality.
You could Facebook Live an event. Shoot a video testimonial from one of your patients. You can also a tour of your office. These types of videos make your current patients feel included and give prospective patients a preview of what it’s like to be one of your patients.
- INVEST IN PAID advertising
Pay-per-click advertising (PPC), like Google Ads, gives you the opportunity to target local residents who are specifically searching Google to find a new dentist. You can choose the search terms you want to target, create custom ads, and link your ads to a special landing page on your site. You are charged a cost-per-click whenever someone clicks on your ad.
It’s a great way to drive traffic to your website fast, gain more visibility in a highly-competitive local area, and eventually drive new patients quickly to your practice.
- GET MORE 5-STAR ONLINE REVIEWS
Online reviews for dentists are essential for your reputation management online and can make or break the future of your practice.
90% of people read online reviews and trust online reviews as much as they’d trust a personal recommendation before booking an appointment with your practice.
Also, if you want to rank higher on Google maps then having a lot more positive reviews than your competitors will be the main ranking factor for Google among other things.
Are you ready to grow your practice?
If you’re looking to revamp your dental marketing then get in touch with us today. Our Digital Marketing Consultants will learn about your new patient goals and your current online presence and see if Smile Marketing is the right fit for your practice.