Top 5 Dental Marketing Tips in 2021
In this day and age, if you’re not taking advantage of digital marketing to grow your dental practice, you’re definitely missing out.
Dental practices in almost every city in the United States are leveraging online marketing to drive new patients to their offices and grow their online presence.
Why Is Digital Marketing for Dentists So Important?
The healthcare industry, especially for dental practices in local areas, is extremely competitive. Local dental offices are competing for the same local audience both online and offline.
As time goes by, families are getting savvier about choosing their dentist by doing a lot of research online, reading reviews, checking Yelp ratings, and so on. If you have a strong online presence, all those above elements would contribute to driving new patients to your practice. But if you don’t have a strong online presence, you’ll be missing out on the ability to get new patients online.
This is where digital marketing for dentists comes into play. Digital marketing for dentists can improve the way your practice is perceived online, especially if you’re doing dental SEO and rank on the first page of Google. Ranking on the first page of Google for certain dental and local keywords alone can drive tremendous traffic to your website.
A full suite of digital marketing strategies for dental offices include having a great website, search engine optimization, paid ads, content marketing, generating patient reviews, and social media advertising.
If your dental website is not ranked on the first page of Google when users search for keywords like “dentist in Fresno CA” for example, you’d be missing out on a bunch of new patients that could be walking through your doors right now.
That’s why in this article we’re sharing our top 5 tips for running effective digital marketing campaigns for dental offices.
1. Local SEO for Dentists Is Essential
Given the fact that your practice operates in your local area, your target audience would be the residents of the city that are in close proximity to your office.
In order for your practice to get traction and visibility in your local area, you need local SEO for dental offices.
Local SEO uses techniques that are focused mainly on getting your website high on Google’s search results pages using local keywords and targeting local audiences.
If your practice is in Fresno, California, your content would include keywords that describe your services in Fresno and these local keywords should be all over your website from your homepage to your service pages and contact page.
You also should list your dental practice on local directories and your Google My Business page so that Google can identify that your practice is local.
Even though local SEO for dentists is very competitive, it’s still doable if you follow the right strategies and eventually it will pay off not only on organic results but also on the Google snack pack (top 3 listings next to the map)
2. Get Reviews
Getting reviews for your dental practice is one of the best things you can do to improve your online credibility and drive new patients.
Reviews don’t just improve your practice’s image in front of potential patients, it also helps your local SEO dental marketing since Google puts a lot of weight on reviews when determining the ranking of websites, especially in local areas.
There are two effective ways to get reviews for your dental office:
• Ask your patients to leave a review for your practice when they are at your office. We recommend that they leave their positive reviews on your Google My Business page and social media.
• You can also send direct texts or emails to your patients asking about how their last visit was and ask them to rate their treatment.
3. Leverage Paid Advertising
Paid advertising is the one of the most effective ways to drive new patients quickly and to get in front of your target audience exactly when they’re looking for your services.
There are multiple ways to leverage paid ads such as Google Adwords, social media advertising, and retargeting ads. Paid ads for dental offices also can continue to increase your brand awareness.
Google Adwords is the pay-per-click model where you pay only for the clicks that your ad receives. You can choose your ad message, target audience, keyword variations and also the ad format.
Google Ads offers two ways to get your ads in front of people either on their desktops or on their mobile devices.
One effective way to increase the volume of new calls to your dental office is running a separate call-only ads campaign, where people can call your practice directly from the ad without even having to visit your website.
Make sure that you have a dedicated landing page for your Google Ads campaign in order to increase your conversion rate and optimize your ad budget.
Social Media Advertising
You can use your social media profiles like your Facebook Business Page for more than just engaging with your fans and followers but also to make sure to get in front of both your existing and new audiences.
Social media ads on Facebook can be a great way to target your local audience with promotions and offers or even educational posts that answer their questions.
Facebook advertising has some of the best targeting options out there. You can target your local audience by gender, age, location, age group, and interests which ensures highly qualified traffic.
Retargeting ads are a very convenient way to target the patients who visited your website but didn’t make contact. It’s like a second shot to impress them so you can target them with certain ads related to the services that they were interested in.
Let’s say someone visited your website and spent time on a landing page that talks about veneers. With Retargeting you then target them by a custom ad related to this topic….maybe offer them a veneer promotion. That way you increase your chances of converting more leads and driving more new patients.
Keep in mind that even traffic coming from paid ads has a positive impact on your Dental SEO campaign.
4. Setup Google Analytics
Google analytics is a tool designed by Google to give you a comprehensive view of your website and how your target audience behaves on it.
The data that you get from Google Analytics is priceless. It can tell you how many visitors visited your website, your best performing pages, and how many conversions happened within customized periods.
Google Analytics is one the best tools for any dental digital marketing campaign because it helps you understand your website’s performance.
This data can help you fine tune your marketing campaign so you focus on what’s working and what needs to be changed. It simply helps you make better educated and more informed decisions.
5. Get Help From a Dental Marketing Company
Running an effective dental marketing campaign, whether it’s dental SEO or dental paid advertising, can be an intimidating task especially if you haven’t done it before.
That’s why we always recommend consulting with a professional dental marketing company on what the best marketing channels are that can benefit your dental practice without wasting your advertising dollars.
A dental marketing professional can draft effective marketing strategies, create useful content that gets noticed by Google and users, and more importantly help you understand your analytics.
Need Help With Driving New Patients to Your Dental Practice?
Before starting to burn your hard earned cash on advertising methods that may or may not work for your dental practice, we recommend first getting in touch with our team at Zivvy.
Zivvy is one of California’s top dental digital marketing agencies and can actually be found on the first page of Google among the top results when you Google “Dental Marketing Company.”
We have helped many healthcare professionals rank on the first page of Google (especially dentists) and we can do the same for your practice
Our goal is not only to get you on top of Google through SEO or paid ads but more importantly to drive new patients to your dental practice while optimizing your advertising budget.
Get in touch with Zivvy today and one of our dental marketing experts will be more than happy to offer you a complementary SEO audit for your website along with creating a marketing strategy that WORKS.