Social media usage is on the rise across all demographics and platforms. Hence, social media marketing has become increasingly the most valuable marketing strategy for businesses. Since consumer behavior changes rapidly, it’s hard to keep up with the best platforms that suit your business goals and strategies. Like many marketing professionals, you’re possibly not sure whether or not Instagram is the right platform for your marketing dollars. But since Instagram has more than 700 million users it could certainly be worth it for many businesses.
What Your Business Gets
From Instagram Advertising
Visual content is more engaging than text content which is why Instagram is a great opportunity for your customers. You have the opportunity to use visuals like photos to create a more compelling message instead of just trying to send followers to your website to make a purchase or explain the value of working with you. You can also use videos as a great way to showcase your products and services.
When you post on Instagram, most of your followers are likely to see it and engage with it either by liking your post, commenting, or sharing. This is a great advantage, and when you combine that with paid advertising, you increase your chances of engagement which will result in more brand awareness and lead generation.
Since Instagram can’t let you direct traffic to your website, it means that users are going to follow and interact with your company because they know that you are not trying to sell them anything. That’s why you can use Instagram to increase your brand awareness.
Much like Facebook advertising, Instagram offers paid advertising for businesses. You can use the targeting options available to engage certain demographics based on age, interest etc. which will help increase your conversion ratio along with growing your followers.
We Love Instagram And We Know How To Use It
With seasoned Paid Ads professionals, Zivvy creates effective social media advertising campaigns that generate quality leads.
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Are Saying
Owner, Insurance Land
Our creative team will create tailored posts for your brand based on your promotions, seasonal products, or services.
We use Instagram best practices to reach your target market and increase your chances of conversions.
Our team will curate targeted Instagram posts that speak to your audience and reach them at the right time.
We provide regular performance reports to keep you updated on the health of your campaign.