How aggressive is the SEO plan?

This basically means how quickly do you want to get there, and do you want to shoot for #1 ranking across multiple keyword phrases and industries or are you satisfied with just trying to get on page #1 for a few keywords in one industry? The former will require a larger budget than the latter because #1 rankings on Google are hard to get, take time, and very often require excellent content marketing and backlink strategies. The latter would not require as large of a budget because you are not demanding a #1 ranking and just targeting one industry.

What niche is your business targeting?

If you’re a plastic surgeon, you are going to have a tougher time seeing results on the same budget than an electrician. This is because there is much more competition for keywords and larger budgets spent amongst plastic surgeons then with electricians. There are certain industries like lawyers and cosmetic surgeons that have large SEO budgets. This is because their profit from just getting an additional single client each month could more than pay for their SEO service fees.

Where are you targeting?

Are you a DUI lawyer in Los Angeles, CA or Boise, ID? The DUI lawyer in Los Angeles is going to have a tougher time seeing results compared to the lawyer in Boise just because there is so much more competition in Los Angeles.

How big or small is the company?

This rule isn’t always true, especially in the day and age of small boutique SEO firms which can charge some pretty high fees. However, usually when you go with a large, established SEO company, you’ll end up paying more for their services than with a small company which hasn’t yet proven itself and doesn’t have a huge overhead they have to cover. At Zivvy, we consider ourselves a small to medium sized company. We don’t have hundreds of clients, but we have clients with great results.

Do they outsource offshore?

Companies in the U.S. are going to be more expensive than companies oversees. U.S. companies that outsource offshore are going to be cheaper than U.S. companies that do not. Zivvy is a U.S. based company that does not outsource offshore.

What Does SEO Cost?

Most SEO projects in 2020 cost between $800-$4,000/month based on the features and locations of each campaign.

How long do typical SEO plans last?

SEO campaigns usually run at least 6 months if you want any real chance of generating good results.

If I start an SEO project, will I get stuck in a contract I can’t get out of?

Most companies will usually have you commit to at least a 6-month agreement for SEO services. This is because good SEO companies can spend a lot of time doing research not only on your website, but on your competitor website, as well as doing lengthy keyword research studies. All this time is invested up front so that the campaign has the best chance for success. As they say, “if you fail to plan, you plan to fail.”

At Zivvy, we will usually require at least a 6 month contract….However, this isn’t written in stone. We always give you the option of discontinuing any SEO service plan with just a 30-day written notice. This ensures that if we have already started on producing the deliverables, at least we can finish with them and hand them off to you in a clean slate. It wouldn’t make sense for us to lock in into a service that you didn’t want to be in. We wouldn’t like it if a company did it to us (don’t even get me started on phone companies) so we don’t do it to you.

How much does SEO cost at Zivvy?

At Zivvy, we customize our SEO plans depending on what our clients need and to give you a ballpark idea, our plans typically start at $1000/month and our average monthly SEO package is about $2500/month.

So now that you have a general idea of how much SEO costs, let’s take a look at specific deliverables and how they would affect the price of your SEO services.