Every successful SEO campaign has to start with a fully detailed analysis for your website in order to compare it with the standards set forth by Google. Our Sacramento SEO team will do the needed site audit in order to fully understand your site structure, attributes, and content.
A successful website must always optimize towards its target audience in terms of content and landing pages. It’s a well-known fact that websites that attract higher traffic levels and keep visitors on their pages longer tend to rank higher on search engines. Also, companies that own successful websites will always outperform their competitors with websites that don’t rank as highly. We always want to think outside the box and come up with fresh and measurable SEO solutions to grow your business.
As is the case with any discipline, many players have knowledge about SEO fundamentals, but some companies, like Zivvy, have made it their mission to master the concepts of this ever-changing field. What sets Zivvyapart from other Sacramento SEO firms is the expertise we bring to the market for our clients. This results in higher Google rankings, growth in their online presence, and improvement of the user experience for their clients. Our Sacramento SEO experts take a holistic approach by looking at the entire website and how the structure affects the way that Google’s search engine views them.
At Zivvy, our Sacramento SEO specialists have seen all types of websites and campaigns during their years in the field. From small businesses with an eye on growth to multi-million dollar corporations, our specialists start by getting to know you, your company, and your goals. How much traffic does your website generate? Are you planning on expanding your present website? Our specialists will begin your campaign by thoroughly analyzing your company’s website.
After evaluating your website and the type of industry that you operate in we move on to evaluating your competitors’ websites and keywords in order to identify what’s working for them and reverse engineer it for your SEO plan. We can come up with different keywords starting between 10 to 30 keywords per plan to ensure that you don’t miss out on any “money terms” in order to increase your traffic levels.
These keywords come in two types: short-tail keywords, which contain no more than three words, and long-tail keywords, which are four or more words. These generally correspond to what people actually type into search bars. An example of a short-tail keyword is “personal injury lawyer.” A long-tail keyword would be “Sacramento truck accident personal injury lawyer.” Research has shown that long-tail keywords are associated with users who are looking to purchase a product or a service, and the more specific means the more likely they will become a customer. That’s because they are trying to find you to fulfill their specific needs.
The information architecture combines both long-tail and short-tail keywords on your home page, and then more specific long-term keywords will be on other pages, as the relevant content gets more specific. This is where the SEO magic of keywords proves itself — think of keywords as phrases that connect to your target community. By ranking higher, your target audience members have a good chance of finding you. The only way to do this successfully is by embracing sound, proven SEO techniques, and abiding by all of Google’s rules.
Google recommends the SEO standards that should guide your website design. These recommendations are in place to make sure that your website is user friendly and also SEO friendly. Our Sacramento SEO experts design your website and landing pages with these recommendations in mind. Our On-Site analysis focuses on some key aspects such as:
Optimizing your website for page-loading speeds so users don’t get impatient and go to some other site is one vital area of analysis.
Sufficient authority links and targeted internal links on each web page.
Meta tags and title tags should include the specific targeted keywords the client is trying to rank for.
Analyzing your responsive web design techniques used to optimize web pages for mobile use, and whether or not that optimization be improved upon?
Link building is the most effective way to build your authority on Google, it’s like building credibility to your audience. Link building splits into two varieties: back linking and navigation. An example of back linking is a small clinic using new safety instructions by the government in its Blog and using a link from that government website back to it. However, more than just being an authority site, back linking is specifically building partnerships with other bloggers or experts in your niche field, and have them tell their audience about you. You, in turn, can suggest to your own readers to check them out if they elaborate on a related topic. If their site ranks higher than yours, then yours will also rank higher. Finding and reaching out to collaborators is a very important part of this process. At every step of the way, there needs to be authenticity for your audience to want to follow you, and for influencers and others to want to link to you.
Navigation pertains to the user’s ease in finding information on your website, such as updates on important topics, recently published content (i.e. videos or blogs), or the ability to make a transaction. Links need to be checked often to ensure they still work, and that backlinks are still active. Our web designers can also buy the domain name of defunct sites if that’s fitting with your brand.
Blogs are one of the best ways to engage with audiences, who love not only fresh content but content that informs them on the topic they’re searching on Google about, such as how trucking accidents are different from car accidents in personal injury law. Blogs build you up as an authority on a topic. We also craft specific content for your landing pages to encourage clients to engage more with your content and to rank higher on search engines for specific keywords. A well-crafted content must be keywords rich and has the right keywords repetition similar to our Sacramento SEO page here as you always need to write content to ranks.
Reporting and analysis come in all shapes and sizes. Accompany selling textiles products are going to be very different from another that provides dancing classes. If you’re different from other types of companies, then the data relevant to you is different. Our Sacramento SEO experts analyze your website across these different metrics to determine how your new website is performing in terms of Website analytics, Conversion rates, Call tracking, and keywords ranking.
Our SEO Sacramento experts use rank tracking software such as Google Analytics and SEM Rush which provides a full view of your website performance such as the number of clicks on your website, impressions, bounce rate, conversions, etc.
Our SEO experts will be able to pull data specific to pages and keywords on your website. This is based on the SEO roadmap made at the beginning of your Sacramento SEO campaign, and to measure its effectiveness and success compared to your previous site’s performance. This means that you will end up with not only an overview of your website as a whole but information specific to each page.
The world is ever changing and things now are not the same as 10 years ago. The same goes for digital marketing. Our team has been there since the start of Google when SEO was simple. But now it’s not as easy as it used to be and digital marketing has become more and more complicated. When making the decision to hire a digital marketing agency in Sacramento, you need to factor in their experience in the industry. We have seen and implemented all types of website and marketing strategies. Our team at Zivvy has the know-how of planning things ahead. It all has come as a result of thousands of hours marketing experience.
We value the human factor at Zivvy and we believe in the power of strong communication between small and diversified teams. At the same time, we think a successful project begins and ends with effective communication between our team and our clients and that’s how we build strong relationships with our clients over the years. We don’t cut corners and keep our entire team in-house without outsourcing any tasks to third parties offshore. The best creations are always with teams that work together in one place and that’s our commitment to our clients.
When you track your campaign data, it allows you to make adjustments by observing which parts of your SEO campaign are doing well and which ones need more work. Our Sacramento SEO services all come with detailed monthly reports which enables our clients to see the effectiveness of our SEO services on their search engine rankings and overall performance.
At Zivvy, we have a strong commitment to high standards when it comes to the quality of the SEO services we provide. Our portfolio of highly successful campaigns speaks for itself and we pride ourselves with what we’ve achieved for our clients. We treat your business like our own and we have built not only successful campaigns but great relationships with our clients and our growing list of testimonials tells the story. Call our Sacramento SEO team at Zivvy today!