PPC Pricing - Zivvy

Silver

Ad Spend:
$2,000-$5,000

Management Fee: 30% /mo

Keywords: Up to 50
Keywords
Google Networks
Google Display Network
Google Customer Match & Audience Match
Gmail Ads
Advanced Keyword Research
Competitors Analysis
Niche Specific Ad Copy
On-Going Management
Google Analytics Setup
Certified Google Account Manager
Conversion Tracking
Calls and Form Submission Tracking
Monthly Reporting
Landing Page Optimization
Reporting Dashboard

Send Proposal

Gold

Ad Spend:
$5,000 - $10,000

Management Fee: 25% /mo

Keywords: Up To 200
Keywords
Google Networks
Google Display Network
Google Customer Match & Audience Match
Gmail Ads
Advanced Keyword Research
Competitors Analysis
Niche Specific Ad Copy
On-Going Management
Google Analytics Setup
Certified Google Account Manager
Conversion Tracking
Calls and Form Submission Tracking
Monthly Reporting
Landing Page Optimization
Reporting Dashboard

Send Proposal

Platinum

Ad Spend:
$10,000 - $50,000

Management Fee: 20% /mo

Keywords: 200+
Keywords
Google Networks
Google Display Network
Google Customer Match & Audience Match
Gmail Ads
Advanced Keyword Research
Competitors Analysis
Niche Specific Ad Copy
On-Going Management
Google Analytics Setup
Certified Google Account Manager
Conversion Tracking
Calls and Form Submission Tracking
Monthly Reporting
Landing Page Optimization
Reporting Dashboard

Send Proposal

What determines the pricing of our Google Ads Plans?

Zivvy offers three different Google Ads management packages. The pricing of each package is based on the budget of the campaigns managed, along with the competition. Our various packages are sure to fit any of your marketing needs. Our PPC management pricing also varies by additional services included in each package, such as landing page design and implementation and website conversion analysis reporting.

Setup Fee

The Setup Fee is a one-time fee that we charge to setup your Google ads account and launch your customized reporting dashboard. It also includes assigning a dedicated certified account manager to your account and doing the necessary keywords and competition analysis to determine your successful PPC strategy.

Monthly Management Fee

Monthly Management Fee is a percentage of your ad spend that we charge to manage and optimize your Google ads account which varies depending on how large or small your budget is. This involves setting up your ads as well as optimizing them. We will also test different ad campaigns and continue the successful ones while eliminating or editing the poorer performing ones. The Management Fee is typically anywhere between 10%-25% of the total ad spend per month. There are two main factors that can greatly impact your monthly ad spend which is the keywords bids and your industry competition.

Keyword Bid

Keyword bid Keyword bid is the most obvious determinant of your keywords’ cost-per-click. Google utilizes a maximum CPC bid model for calculating ad position and ultimately your final cost-per-click. If you bid low, your keyword price will be low. If you bid high, your keyword price will increase.

Competitors

Competitors The ever changing presence of competitors will greatly affect your bidding strategy, ad position, CTR and CPC. The addition of a strong competitor can be attributed to a bundle of variables. The more competitors you have on a Google AdWords section bidding for the same keywords as you, the more budget you will need to overcome that. However, because of our tremendous experience running Ad campaigns, we would still be able to optimize your ad spend to to optimize your results without breaking the bank.

Why Choose Zivvy for your Paid Ads Campaign

With seasoned certified Google Ads Managers, Zivvy will create the right analysis and draft a comprehensive paid ads plan based on your budget and goals.