Driving traffic to your website is the primary goal for any SEO campaign however, before we dive deep into this we need to evaluate your website and understand what the weaknesses and advantages are. Our Long Beach SEO experts will fully analyze your website to identify the necessary steps to start your SEO plan along with comparing your website to your competition. Once we establish a clear road map to where your
Our Long Beach SEO team goes above and beyond normal measures to make sure that we can provide you with the best possible SEO plan that your business needs to grow through data analytics and best practices.
The keywords research is the foundation of any successful SEO campaign. When done right we can understand users’ behaviors and indications especially if you’re targeting local customers. Here’s an example of how our Long Beach SEO team chooses the best keywords. If you are the best plumber in Long Beach then it makes sense that people searching for “best plumbers Long Beach” should be able to find your site. But what about people who are searching for “emergency plumber in Long Beach” or “plumbing service in Long Beach?”
Choosing the right keywords to incorporate into your Long Beach SEO strategy starts with extensive research into your market, your competitors, and the search habits of your ideal customer. From there, we will begin to develop both short-tail and long-tail keywords designed to bring high-value traffic to your site.
Crafting content that is keywords rich helps Google determines that your website is relevant to the keywords searched for by users and that will boost your chances of ranking higher in the SERPs by Google which translates to more traffic to your website.
Making a first impression is extremely important in business and that what your website provides when it’s designed and structured in the right way. It will showcase your products and services in front of your prospective customers so there’s no doubt that a strong website makes a difference. There are many different factors that go into a well-functioning website, and we will go through all of them to make sure that our Long Beach SEO efforts are not in vain. Working with a Long Beach SEO company for your content is one thing, but we are here to give you a 360 overview and ensure that you are able to leverage all of your new traffic as effectively as possible.
A great website that has easy navigation and valuable content will encourage connectivity with other reputable sites. Having outbound links is more important than ever because it shows Google that your website is an authority in your field. Providing sources for statistics, research by educational institutes or other information to augment your own content is a great indication that you care about the quality of your site.
In addition to outbound links, Google likes to see that there are many “backlinks” for a website, meaning that there are other reputable websites that direct traffic back to you. This is another easy way for the bots to assume that you are an upstanding contributor to your industry and that other companies rely on you for information and guidance.
The core of any Long Beach SEO campaign is how valuable and optimized your content is. Our team will craft SEO optimized content that provides useful, accurate, and high-quality information to your target audience. When a user visits your site, they expect that they will have access to the information they are looking for, both to provide them with the answers to their question, but also to confirm that you are a reliable and trustworthy business to work with. If someone is looking for a plumber in Long Beach and they visit a site full of information about electrical work, they will understandably be confused, and likely leave to find a different site. In the same vein, a plumbing site full of spelling errors and incorrect information gives a user an idea of the work they can expect if they hire your service: unreliable and sketchy.
Google’s bots will navigate any website looking for things like spelling and grammar errors, poorly formatted pages without headers, subheaders, and tags, and will flag each of these issues as a reason to drop your ranking. The in-house content writers that our Long Beach SEO firm uses are experts in researching, writing, and formatting your website in a way that is simple for users and appealing for Google crawlers at the same time.
A successful Long Beach SEO campaign can only be fruitful if build around the right data which drives the campaign’s performance. We will work with you to understand exactly what type of data is the most meaningful for your business and provide you with customized reporting that gives you an accurate and complete look into the work that we are doing for you.
With our robust data tracking capabilities (and a highly-intuitive reporting system so that you can understand what you are looking at we can make rapid adjustments to your Long Beach SEO campaign in order to maximize the effectiveness and provide you with the traffic you expect and deserve.
The world is ever changing and things now are not the same as 10 years ago. The same goes for digital marketing. Our team has been there since the start of Google when SEO was simple. But now it’s not as easy as it used to be and digital marketing has become more and more complicated. When making the decision to hire a digital marketing agency in Long Beach, you need to factor in their experience in the industry. We have seen and implemented all types of website and marketing strategies. Our team at Zivvy has the know-how of planning things ahead. It all has come as a result of thousands of hours marketing experience.
We value the human factor at Zivvy and we believe in the power of strong communication between small and diversified teams. At the same time, we think a successful project begins and ends with effective communication between our team and our clients and that’s how we build strong relationships with our clients over the years. We don’t cut corners and keep our entire team in-house without outsourcing any tasks to third parties offshore. The best creations are always with teams that work together in one place and that’s our commitment to our clients.
When you track your campaign data, it allows you to make adjustments by observing which parts of your SEO campaign are doing well and which ones need more work. Our Long Beach SEO services all come with detailed monthly reports which enables our clients to see the effectiveness of our SEO services on their search engine rankings and overall performance..
At Zivvy, we have a strong commitment to high standards when it comes to the quality of the SEO services we provide. Our portfolio of highly successful campaigns speaks for itself and we pride ourselves with what we’ve achieved for our clients. We treat your business like our own and we have built not only successful campaigns but great relationships with our clients and our growing list of testimonials tells the story. Call our Long Beach SEO team at Zivvy today!