Before we start focusing on driving traffic to your website we first need to understand your website in terms of weaknesses and opportunities. Our Las Vegas SEO experts will fully analyze your website to identify the necessary steps to start your SEO plan along with comparing your website to your competition. Once we establish a clear road map to where your website stands comparing to your completion we will be able to set goals and benchmarks to build on.
We go beyond traditional SEO measures by making sure that every detail in your plan is in place and that we can not only provide you with the traffic and conversions that your business needs to grow but also getting the best out of your budget without breaking the bank.
Keywords are the base of any SEO campaign, they can make or break your SEO effort. It also helps understanding user behavior and indications especially if you’re looking to use the right keywords to target your local Las Vegas customers. If you are the best plumber in Las Vegas City, then it makes sense that people searching for “best plumbers Las Vegas” should be able to find your site. But what about people who are searching for “emergency plumber in Las Vegas” or “plumbing service in Manhattan?”
Google also makes sure that your webpages have the right and relevant keywords to these search queries in order to determine your ranking in the SERP. By crafting content that keyword rich and with the right keyword repetition we simply give Google the signal that it’s looking for to improve your ranking on Google.
Choosing the right keywords to incorporate into your Las Vegas SEO strategy starts with extensive research into your market, your competitors, and the search habits of your ideal customer. From there, we will begin to develop both short-tail and long-tail keywords designed to bring high-value traffic to your site.
Your website is your business card, and how you showcase your products and services in front of your prospective customers. There are many different factors that go into a well-functioning website, and we will go through all of them to make sure that our Las Vegas SEO efforts are not in vain. Working with a Las Vegas SEO company for your content is one thing, but we are here to give you a 360 overview and ensure that you are able to leverage all of your new traffic as effectively as possible.
You website should encourage connectivity with other websites that means that one of the most important components of a good website is having outbound links that leads to other reputable sites that your users may choose to engage with. This does not mean that you need to, or should, link to your competitors, but providing sources for statistics, research by educational institutes or other information to augment your own content is a great indication that you care about the quality of your site.
In addition to outbound links, Google likes to see that there are many “backlinks” for a website, meaning that there are other reputable websites that direct traffic back to you. This is another easy way for the bots to assume that you are an upstanding contributor to your industry and that other companies rely on you for information and guidance.
At the heart of a successful Las Vegas SEO strategy is the actual content that you are putting out onto the internet. Overall, you must be able to provide useful, accurate, and high-quality content to your target audience. When a user visits your site, they expect that they will have access to the information they are looking for, both to provide them with the answers to their question, but also to confirm that you are a reliable and trustworthy business to work with. If someone is looking for a plumber in Las Vegas and they visit a site full of information about electrical work, they will understandably be confused, and likely leave to find a different site. In the same vein, a plumbing site full of spelling errors and incorrect information gives a user an idea of the work they can expect if they hire your service: unreliable and sketchy.
Google’s bots will crawl through a website looking for things like spelling and grammar errors, poorly formatted pages without headers, subheaders, and tags, and will flag each of these issues as a reason to drop your ranking. The in-house content writers that our Las Vegas SEO firm uses are experts in researching, writing, and formatting your website in a way that is simple for users and appealing for Google crawlers at the same time.
One of the most significant benefits of digital marketing is having the ability to generate extensive data for nearly every metric possible. However, this type of access to data means that someone who is not familiar with Las Vegas SEO may be focusing on the wrong metrics for success. We will work with you to understand exactly what type of data is the most meaningful for your business and provide you with customized reporting that gives you an accurate and complete look into the work that we are doing for you.
One of the major benefits of working with a Las Vegas SEO company is that you have access to a team of experts in a range of focuses, including SEO analytics and reporting. With our robust data tracking capabilities (and a highly-intuitive reporting system so that you can understand what you are looking at), we can make rapid adjustments to your Las Vegas SEO campaign in order to maximize the effectiveness and provide you with the traffic you expect and deserve.
Ten years ago the world was different. Fewer people were on social media, and smartphones were not as refined as they are now. The proliferation of different social media and sharing platforms has changed how people share ideas and learn about new companies and websites. Our culture has changed, and our Las Vegas SEO company has seen the ups and downs, trends and failures, and breakthrough surprises in the industry. Trust those who have seen all sorts of websites, strategies, and successes. It also means that our team at Zivvy knows how to forecast and think ahead. You can only know such things if you know where you have been.
The simple truth about human beings is that they work well together in small groups where skills are diversified among members. Because they’re in close proximity, there are more opportunities to communicate. It also means that over time, relationships have been built among the members to allow them to come to each other with ease and openness whenever a challenge has arisen. In-house communication systems enabled by some of the most innovative technology in the world allows our staff to stay in the loop on all aspects of your campaign, so nothing falls in the proverbial cracks. When work is outsourced to third parties, deadlines are often not met, instructions have to be re-communicated often, and it leads to a very inefficient process. The best writing and design come from a team that is working together. Therefore, from our developers to our sales team, all of the work is done in-house with our talented team.
Tracking your data is how you know what parts of your SEO digital campaign are working, and which ones need to be modified. Otherwise, you’re going to be making guesses. That is why all of the SEO Las Vegas packages offered Zivvy include monthly reports, so our clients can see the impact our services are having on their website’s search engine rankings, performance, and ability to convert users.
At Zivvy, our belief that good work comes from upholding high standards and bringing in people who reliably meet them every time. Our Las Vegas SEO team stands by their commitment to delivering the highest quality SEO services available to our clients.
Our portfolio is full of successfully build websites that we’ve developed for our clients over the years, as well as a growing list of testimonials from business owners just like you. Call the Las Vegas SEO team at Zivvy today!