The way people approach dental health care has now evolved. Instead of heading to the nearest practice, they search the Internet first. They look at the orthodontic treatments they offer, prices (if available), and patients’ reviews.
You can make this behavior work in your favor. When people look for orthodontists online, you just needto make sure they can see you. This is possible through digital marketing. Before you can do search engine optimization or pay-per-click advertisements, however, you need to have a website.
Websites are virtual storefronts: how people perceive your website can affect their perception of your practice. You can invest in the latest technology and offer state-of-the-art orthodontic appliances, but if your website looks amateurish and basic, your audience might have a hard time believing what you’re offering. Conversely, if your website has a premium look and feel, people are more likely to be convinced of your expertise.
For industries where first impressions matter (orthodontics being a fine example), a well-designed website will be instrumental in earning people’s trust. Zivvy can produce one for your practice.
We have a good grasp of visual design qualities that impress orthodontic patients:
- Pleasing color schemes (formal yet inviting)
- Appropriate graphics and images
- Smooth user interface (UI)
- Sensible page layout
- Informative content about your orthodontic services
- Easy-to-spot contact information