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We outline below some of the most frequently asked questions about Orthodontist SEO Campaigns.
How Long Does Orthodontist SEO take?
No two websites are the same. That’s why some old websites can see first page rankings faster than new ones.
Sometimes things that help a website rank high are out of our control. One such metric is the age of a website. Old established websites normally see rankings faster than brand new websites with no previous optimization work. HOWEVER, we’ve been very successful in ranking new websites for our orthodontist clients. The usual timeframe for any orthodontist SEO campaign is anywhere between 6 months to 12 months before you can start seeing first page rankings for your most competitive keywords. Some long tail keywords can hit first page rankings within 2 to 3 months especially in smaller cities.
What Is A Good Return On Investment For My Orthodontic SEO Campaign?
SEO is a marathon, not a sprint.
The best thing about our orthodontist SEO is that you can start realizing a tremendous increase in your website traffic as soon your website starts to rank on Google even for the long-tail keywords.
The first 2 to 3 months of your orthodontist SEO campaign are more about building links and content so you won’t notice a big increase in website traffic then. However, once your website starts climbing up the rankings on the first page of search engines like Google you will notice a significant increase in your ROI.
We have helped many Orthodontists achieve over 200% increase in website traffic resulting in 5-10 new starts per month. With those results, why wouldn’t you do orthodontist SEO?
Even though we ask our clients for a 6 month commitment, all our Orthodontist SEO services are month to month (just give us 30 days notice), and many clients continue to pay for SEO because it pays for itself plus profit in the long run.
What Other Online Marketing Channels Are Effective For Orthodontists?
We always advise our clients to use SEO as their main digital marketing strategy since the ROI is significant and the traffic is essentially free.
Some clients like to use PPC as another digital marketing avenue. However, paying per click can be very costly especially for orthodontists. Keywords like “orthodontist Chicago” for example can cost up to $50 per click or more and you have to be prepared to pay for all sorts of clicks on your ad…many of which don’t ever come from real potential patients! In addition, once your daily budget runs out, your ads will stop running.
We advise our orthodontists’ clients to also focus on improving their social media presence along with SEO. Some platforms like Facebook and Instagram can be a very effective source of leads through lead forms, you will also increase your followers which is good for branding your name.
What Are The Best Keywords For An Orthodontist SEO Campaign?
We have done a ton of keyword research for our clients and we believe the below keyword combinations are the most effective in any local area
- “Orthodontist + city”
- “city + orthodontist”
- “best orthodontist + city”
- “city + braces”
- “braces + city”
- “city + affordable braces”
- “city + cheap braces”
- “city + invisalign”
- “invisalign + city”
- “Invisalign cost + city”
How Important Are Reviews To My SEO Campaign?
Reviews are extremely important for any business and also helps conversions with your orthodontist SEO campaign.
Having a good number of positive reviews online will improve your SEO rankings both organically and within the Google my business snack pack.
Make sure to ask your happy patients to post a great review about your practice online, maybe offer them some incentives too to encourage them.
There are many great platforms online for your patients to leave a good review such as your Facebook page, Yelp, and your Google My Business profile. Also, don’t forget to link these reviews on your website as well.
If you have any questions, we’re here to help!