The shift from traditional marketing to digital marketing has never been more apparent than in the dental industry. A survey conducted through the American Association of Orthodontists has revealed that 59% of orthodontists have a website, and 76% use social media to promote their dental services and practices.
These numbers imply that there’s fierce competition for online marketing among orthodontists. The transition to traditional to online makes sense: studies show that people are spending longer hours surfing the Web.
If you’re not promoting your practice online, you’re giving your competitors a head start.
More than being on the Internet, however, you need to be visible; and for this, you need search engine optimization or SEO.
SEO is an online marketing process that aims to rank websites (make them appear on the first page of Google) through on- and off-page optimization techniques. Its purpose is to boost a website’s online visibility so it can earn higher traffic and get more leads.
Zivvy’s orthodontic SEO has the same goal: make your practice visible to people who need orthodontic treatment. We can be more specific with our targeting and focus on audiences who live in your service areas. By narrowing down your target audience, you’ll be visible to the right group of people who are:
The main benefit of orthodontist SEO is the ability to rank on page one in search engine results.
The higher your website ranks on Google, the more clicks and traffic your orthodontist website will receive, which translates to more New Patient calls/consults, which means increasing your number of starts per month. Most people look up orthodontists on Google by using a variety of keywords so it’s important to rank for all of these important search terms to not miss out on any future business opportunities.
Here are a few reasons why SEO should be one of your main digital marketing strategies for your orthodontic practice.
90 percent of clicks on the first page of search results are on organic results, and more than half of those clicks go to the first three website listings most of the time.
The higher your site is ranking, the more visitors it will attract. And with more visitors, you’ll get better opportunities to convert the people browsing your website into patients.
SEO is not free but it’s way less expensive than other marketing methods such as paid search, display ads, and many other marketing techniques. Since organic results get over 90% of the traffic share on the search engines page results, you could benefit from generating more leads at a lower cost.
Not to mention that you’ll more than make the money back that you spend on SEO, from the patients you attract.
While you may think that using generic terms like “orthodontist” or “braces” will get you the most visibility online, orthodontist SEO can help you use more targeted keywords such as “orthodontist + City” or “Braces near me” to help you target traffic coming from your local area only and not from surrounding areas. The more targeted traffic your orthodontist website receives the more conversions you can get.
Get the most out of SEO by choosing Zivvy as your service provider.
We’re a young company, but the minds behind it have amassed decades of experience, knowledge, and skills that are critical to digital marketing and SEO.
You can count on us to be a partner in growing your practice. We will always keep you aware of the progress of your campaign and work hard to deliver results on time.
We customize strategies according to your goals and current standing in Google Search. From there, we develop silos, create XML sitemaps, and update the schema markups for your website.
Our friendly customer service team will be available to answer your questions and receive your requests throughout the course of our service.
We explore strategies and make room for changes, but never lose sight of your goals.
Leave your competitors in the dust with Zivvy’s SEO solutions.
We outline below some of the most frequently asked questions about Orthodontist SEO Campaigns.
No two websites are the same. That’s why some old websites can see first page rankings faster than new ones.
Sometimes things that help a website rank high are out of our control. One such metric is the age of a website. Old established websites normally see rankings faster than brand new websites with no previous optimization work. HOWEVER, we’ve been very successful in ranking new websites for our orthodontist clients. The usual timeframe for any orthodontist SEO campaign is anywhere between 6 months to 12 months before you can start seeing first page rankings for your most competitive keywords. Some long tail keywords can hit first page rankings within 2 to 3 months especially in smaller cities.
SEO is a marathon, not a sprint.
The best thing about our orthodontist SEO is that you can start realizing a tremendous increase in your website traffic as soon your website starts to rank on Google even for the long-tail keywords.
The first 2 to 3 months of your orthodontist SEO campaign are more about building links and content so you won’t notice a big increase in website traffic then. However, once your website starts climbing up the rankings on the first page of search engines like Google you will notice a significant increase in your ROI.
We have helped many Orthodontists achieve over 200% increase in website traffic resulting in 5-10 new starts per month. With those results, why wouldn’t you do orthodontist SEO?
Even though we ask our clients for a 6 month commitment, all our Orthodontist SEO services are month to month (just give us 30 days notice), and many clients continue to pay for SEO because it pays for itself plus profit in the long run.
We always advise our clients to use SEO as their main digital marketing strategy since the ROI is significant and the traffic is essentially free.
Some clients like to use PPC as another digital marketing avenue. However, paying per click can be very costly especially for orthodontists. Keywords like “orthodontist Chicago” for example can cost up to $50 per click or more and you have to be prepared to pay for all sorts of clicks on your ad…many of which don’t ever come from real potential patients! In addition, once your daily budget runs out, your ads will stop running.
We advise our orthodontists’ clients to also focus on improving their social media presence along with SEO. Some platforms like Facebook and Instagram can be a very effective source of leads through lead forms, you will also increase your followers which is good for branding your name.
We have done a ton of keyword research for our clients and we believe the below keyword combinations are the most effective in any local area
Reviews are extremely important for any business and also helps conversions with your orthodontist SEO campaign.
Having a good number of positive reviews online will improve your SEO rankings both organically and within the Google my business snack pack.
Make sure to ask your happy patients to post a great review about your practice online, maybe offer them some incentives too to encourage them.
There are many great platforms online for your patients to leave a good review such as your Facebook page, Yelp, and your Google My Business profile. Also, don’t forget to link these reviews on your website as well.
If you have any questions, we’re here to help!
SEO can benefit any business or profession, but it works particularly well for orthodontists. A well-planned and executed SEO strategy can:
Reach your marketing targets with a well-planned and executed SEO strategy. It can be a stepping stone towards growing your orthodontic practice.
Ensure the success of your SEO campaign by choosing an SEO company that can perform and deliver excellent results.
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