These days, even legal advice is part of online queries — law firms need to adapt to reach this new population of tech-savvy clients. However, as more companies take their brick and mortar online, it’s become harder to get noticed in the crowd.
With search engines using artificial intelligence to categorize web pages across different industries, your website needs to have content that fits these classifications. When your law firm ranks on the first page of search results, more people are driven to your site. Once there, your content can steer them towards your services, and you can engage them to convert into clients. A well-executed SEO strategy grooms your digital presence to improve its ranking ability
Generating leads online for lawyers is not an easy task especially with how competitive the online space has become. New websites come online everyday trying to compete for space on Google and your law firm is no different. As a lawyer, word of mouth can be a great way to generate new business but it’s not enough. Users now go to Google to look for reputable lawyers and they check reviews and testimonials before booking a consultation. If your law firm website is not ranked on the first page of Google you will lose a tremendous amount of website traffic to your next door competitors.
Our SEO services for attorneys are designed with conversions in mind to help you compete and outrank your competitors on Google. Whether your practice is in a local area or a larger area we develop the SEO strategy to dominate the area where you do business at.
SEO for lawyers is one one of the most cost effective marketing solutions since you can optimize your website to rank on the first page of Google organically without having to pay per click. Essentially the traffic is Free.
When users are looking for lawyers on Google they don’t go past the first page of Google so its important to be found there under the most competitive keywords such as “criminal lawyer brooklyn” for example. Our team will do the proper keyword research to come up with the best keywords that describe your practice areas and at the same have the highest search volume.
The goal of any law firm SEO campaign is to increase your clients that come from website traffic using SEO. SEO can be a great marketing strategy to increase your overall practice revenues and keep an active funnel of incoming appointments. Your goal with SEO should always be to outrank your competitors in both organic results and the snack pack and our experienced law firm SEO team can get the job done.
At its core, SEO grows your digital presence in a way that is smart and sustainable. It optimizes your content online, positioning you as an industry leader. This works to enhance your credibility and trustworthiness to an audience that don’t have prior knowledge of your law firm.
Local SEO involves the use of geographical tags to market your law firm to an audience that is within your vicinity. In targeting these queries, there is a higher rate of conversion and retention because of the convenience your location offers. This is accomplished with the use of Google My Business (GMB) and online directories. These two elements work to localize your website and its pages so they rank higher when someone looks for a service in a specific area.
SEO relies heavily on content. When you beef up your website’s content with the right keywords, you improve your ranking in search engines. To do this, you revise your content to contain relevant information that can address common pain points. This builds you up as an authoritative source for your industry. In turn, it portrays you in the best light as a reputable law firm.
Links are an effective means to direct visitors towards your website. Additionally, this builds trust between your law firm and Google. The latter ranks web pages that have links to multiple relevant pages. This link building technique takes a while to complete but when it’s completed, it results in an increased number of visitors to your website.
Zivvy is a digital marketing agency that offers comprehensive SEO solutions that boost your law firm’s digital presence. We employ a comprehensive, research-based methodology that determines which SEO tactics addresses your needs best. As such, the SEO strategy we create and implement for your law firm is optimized to bring you positive results.
When you choose Zivvy, you can rest assured that we will handle the entire digital marketing campaign so you can focus on your core business and your existing clients. Trust us to deliver effective results in a timely manner.
To learn more about our services, call us today and schedule an appointment with our sales representative.
What Our Clients
Are Saying
A1 Garage Doors / Managing Director
Fill in the form and one of our friendly SEO Experts will get in touch with you in 24hrs with a tailored SEO plan for your business.
CONTACT US