Search engines present a convenient alternative to phone books and directories for people in need of an insurance agent. In this sense, your website serves as your digital business card. So, make sure that you are easily discoverable to your target audience and engaging enough to entice them to browse through your products and services.
You can do all this and more with a purposeful website design. A modern and regularly updated website from Zivvy that has relevant information is the ideal you’re looking for.
Improve Conversion Rates through User Experience
– A good website is designed for the user, encouraging them to stay and browse through your website. The memorable impressions they form in the time they spend on your site will influence their decision to contact you or visit the website again. How do you promote this behavior? Make them feel welcome and comfortable on your website. When someone visits your website, they have some inkling about what they want. In making navigation easy and creating easily digestible information, you impart knowledge at a convenient pace. All of these factors work to improve user experience.
Position Yourself as an Industry Authority
– The main advantage of a well-designed and purposeful website is that it gives your business credibility. Aside from creating positive impressions, your website reflects your branding. Strengthening and sustaining this consistency through different digital marketing practices will position you as a reliable industry authority.