Search engines present a convenient alternative to phone books and directories for people in need of an insurance agent. In this sense, your website serves as your digital business card. So, make sure that you are easily discoverable to your target audience and engaging enough to entice them to browse through your products and services.
You can do all this and more with a purposeful website design. A modern and regularly updated website from Zivvy that has relevant information is the ideal you’re looking for.
Improve Conversion Rates through User Experience
– A good website is designed for the user, encouraging them to stay and browse through your website. The memorable impressions they form in the time they spend on your site will influence their decision to contact you or visit the website again. How do you promote this behavior? Make them feel welcome and comfortable on your website. When someone visits your website, they have some inkling about what they want. In making navigation easy and creating easily digestible information, you impart knowledge at a convenient pace. All of these factors work to improve user experience.Position Yourself as an Industry Authority
– The main advantage of a well-designed and purposeful website is that it gives your business credibility. Aside from creating positive impressions, your website reflects your branding. Strengthening and sustaining this consistency through different digital marketing practices will position you as a reliable industry authority.
As an insurance agent you differentiate yourself from the competition by highlighting products and services that are unique to your business. Presenting these through a well-designed website will leave a lasting impression on them.
The content of your website goes beyond text. It includes images, infographics, videos, and other types of media that offer helpful data and information. In publishing well-researched content, you are giving visitors a reason to stay and return to your website.
As an insurance agent, you need to showcase your credentials to establish your expertise. None of the generic or outdated website content that’s floating around these days. So, include an “About Us” page that highlights accomplishments. It should provide your visitors with a primer on your business and your capabilities.
Potential clients go online to check reviews and testimonials from past and current clients to determine which insurance agent to hire. Use this to your advantage by asking your best clients to submit their testimonials to your website or post their reviews on Google and online forums.
It is critical that you adapt your insurance business to the changing digital landscape. This gives you an edge that will draw potential clients towards your company despite the number of your competitors. Purposeful website design will help you accomplish this.
When you partner with Zivvy, you receive a comprehensive digital marketing strategy that includes website design. Our team of designers is highly skilled and fully trained to tailor our services to suit your needs. We will handle all aspects of your campaign so you can focus on your core business. You can trust us to develop your website to generate leads and improve conversion rates.
Get a free consultation when you contact us about our services.
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