Insurance is an industry that suffers from overcrowding. Fortunately, anyone, even insurance agents like you, can utilize digital platforms to boost existing marketing techniques. Modernizing your presence allows you to attract potential clients to your website. Once there, you can entice them with policy packages and personalized services that they can’t get anywhere else.
To accomplish all this, you need to capitalize on search engine optimization (SEO). The right SEO strategy optimizes your business’ content to reach the audience who will benefit the most from your offerings: potential policyholders.
With the use of data and analytics, you can craft your digital presence to drive traffic towards your website. By applying this information through keyword insertion, pay-per-click (PPC) ads, and social media posts, you reach a wide audience where you can attract policyholders.
SEO for insurance agents serves as a useful tool to get discovered across several search engines. With it, you can draw people towards your website to browse through your products and services. The leads generated by successful clicks, in turn, result in higher conversion and retention rates. Here’s how we drive positive traffic to your website:
It is no longer practical to solely rely on traditional media for your marketing campaign. A strong digital presence is necessary to attract potential clients. By having a high placement on the results page of search engines, you increase traffic towards your website. Moreover, you improve your credibility within your target audience and your industry. An effective SEO campaign will boost your ranking while positioning you as an industry authority.
Local SEO refers to a marketing practice that promotes your business to your locality. As an insurance agent, you want to attract clients that are within your vicinity. This also holds true for people who are looking for insurance policy providers. By localizing your SEO campaign, you improve your digital presence. This will help you reach an audience that you can convert into valuable clients.
SEO at its core increases the number of visitors towards your website through strategically crafted content that targets potential clients. However, the growing number of insurance agents makes it difficult to stand out. In order to drive traffic towards your website, you need to implement an SEO campaign that is optimized for your target audience.
With the use of data and analytics, you can craft your digital presence to drive traffic towards your website. By applying this information through keyword insertion, pay-per-click (PPC) ads, and social media posts, you reach a wide audience where you can attract policyholders.
Do you have more questions about SEO for insurance companies? Use our FAQ:
The digital marketing landscape is an ever-changing space that’s why SEO is an ongoing process.
What worked last year for your insurance company’s marketing plan may not be as successful this year or may not be successful at all. Internet marketing trends to change according to consumer habits and preferences and so do the specific keywords that bring in potential business to your insurance company.
It’s also important to keep in mind that Google continues to tweak and update their algorithms to make sure they give their users the best possible experience, and with that comes the best practices to ensure the success of your insurance SEO campaign.
The other reason you need to work on optimizing your website continuously is that your biggest competitors continue to optimize their websites as well for top rankings, If you achieved great results with your initial SEO and began getting more traffic and leads, your competitors most likely noticed especially if your strategy affected their amount of traffic and leads.
If you want to maintain your initial rankings, ongoing SEO is absolutely necessary. This is why SEO requires continuous effort and investment: If you sit still, your position in the rankings will quickly slip and your SEO investment could be for nothing.
Yes, definitely, SEO works for all types of industries and yours is no exception.
You probably have a good understanding of who your customers are, but you might not understand how they’re searching for you online. That’s where Zivvy comes in as we start by doing completion analysis for your company while understanding your consumer behavior online in order to design the right SEO plan for your insurance company.
Since no two companies are the same, some insurance companies want to compete nationwide while others are looking to dominate their local market. That’s why our pricing varies depending on the scale of your business, however as a ballpark, our average client spends around $999 to $2999 a month for a full service SEO campaign.
Zivvy is all about internet marketing with a certified staff that is willing to go the extra mile to achieve your marketing goals.
We design customized SEO strategies based on the unique marketing goals of your insurance company. That’s why more than 90% of our clients continue working with us for years. If you need more help generating leads and conversions using insurance SEO, we can help.
We can put together a custom proposal designed to increase your visibility, improve your SEO, and get you more business than your competitors. Contact us today to learn more about how Zivvy can help you with Insurance SEO.
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