Appearance matters in the dental industry. With so many dentists and practices clamoring for the public’s attention, you need to stand out so that people notice and remember you. Otherwise, your practice could get lost, if not buried, beneath your competitors’ more striking online marketing efforts.
What can you do to stand out? More importantly, what can you do to become memorable?
One answer is to have dental marketing professionals design and create a website for your practice. Having one can go a long way to establishing your credibility as a dental service provider and earning the trust of your target audience.
Your website will be the virtual front desk of your dental practice. It’s the first thing people see when they find you on Google. They consider it as the extension of your practice: a professional-looking site inspires confidence and respect. On the other hand, an amateurish website casts doubt on your capacity to provide quality dental care.
A website is very visual, but it also has many practical uses:
- Draws leads to your Contact Us page.
- Turns leads into patients.
- Encourages people to visit your practice.
- Provides information about your dental services.
- Passively promotes your dental services while you’re working (and as you sleep).
- Provides the backbone for your Search Engine Optimization (SEO) efforts.
With a well-designed website, your online marketing can have a higher chance of succeeding.
How Much Does Dental Web Design Cost?
Many dentists tend to overlook the quality of their website. In fact, a lot of dentists make the mistake of finding a cheap provider just to put something on the internet. Nowadays, it has become so competitive in the dental market that it has become essential to hire a top notch dental web design agency and have a website that stands out.
The goal of your dental website is to drive more patients to your practice by getting your visitors to take action like filling out a form, booking appointments online, or calling your office. Your dental web design website should be designed with conversion in mind so that every aspect of it such as design, functionality, and usability should work towards the goal of attracting more patients to your dental practice.
What to Look for When Looking for a Dental Web Design Company
There are hundreds of website designers and companies for dentists. There are the very large ones who will give you a cookie-cutter, non-branded stock website for a few hundred dollars down and then a hundred or so a month until you die.
There are many things to look for when choosing a dental web design company such as the type of the website that you need. There are agencies that will offer a cookie cutter website without high quality and they’re usually under-performing sites that are built using a template with duplicated content which means that you get the same site that hundreds of other people have.
At Zivvy we’re a specialized dental web design agency and all our dental websites are custom built from scratch with a premium user interface and with user experience in mind to help increase your website conversions and eventually drive new patients to your practice.