Dental SEO is the practice of building an online presence and making the website of a dental practice rank high on Google. Its primary goal is visibility. When your website is the first thing people see when they search for dentists in their area, they are most likely to visit it, read about your dental services, get your contact information, and call to schedule a consultation.
There is, however, a challenge: dental SEO is becoming increasingly crowded. Many dentists have become aware of the benefits of search engine optimization and have taken advantage of it to market their dental services.
The average American adult spends nearly six hours a day connected to the Internet. That’s almost six hours of exposure to digital content that could influence their daily activities, including buying behaviors. Skipping on SEO would mean missing out on the potential for a lot of cost-effective marketing.
The best time to start with your dental practice SEO is as soon as possible. If you could start today, do it. The longer you wait, the bigger the head start you’re giving to your competitors.