Dental SEO Marketing Company | Local SEO Service For Dentists | Zivvy

Dental SEOOutrank Your Competition on Google with Search Engine Optimization for Dentists

Dental Office SEO

Dental SEO: What You Need to Know

Dental SEO is the practice of building an online presence and making the website of a dental practice rank high on Google. Its primary goal is visibility. When your website is the first thing people see when they search for dentists in their area, they are most likely to visit it, read about your dental services, get your contact information, and call to schedule a consultation.

There is, however, a challenge: dental SEO is becoming increasingly crowded. Many dentists have become aware of the benefits of search engine optimization and have taken advantage of it to market their dental services.

The average American adult spends nearly six hours a day connected to the Internet. That’s almost six hours of exposure to digital content that could influence their daily activities, including buying behaviors. Skipping on SEO would mean missing out on the potential for a lot of cost-effective marketing.

The best time to start with your dental practice SEO is as soon as possible. If you could start today, do it. The longer you wait, the bigger the head start you’re giving to your competitors.

Dental SEO – How Much Should You Invest?

For almost all dental practices, it’s a must to include dental SEO into your overall dental digital marketing strategy. It’s important to target the keywords that patients use on Google to find a local dentist and make sure that your content is in line with your SEO. All this hard work takes time and effort and doesn’t come cheap especially if you’re going to do it ethically without any black hat techniques. Before choosing a dental SEO company, you need to determine what sort of investment is needed to successfully achieve first page rankings on Google.
Dental SEO investment depends on many factors such as:

· How competitive is your local area?
· Your current ranking status in Google.
· How much good content do you have and how often do you update it?
· The quality of your content compared to your competition
. The number of backlinks that you currently have
· The number of high quality citations you have
· The age of your domain or website

SEO Is A Long-Term Investment

Ranking on Google takes time and continuous effort to keep up with the algorithm changes, not to mention that your competitors are also optimizing their websites to compete for the same terms. That’s why we recommend a minimum commitment of 6-12 months to start seeing real placements on Google. You need to be financially prepared and patient with this journey in order to achieve the desired results.

The goal of a reputable dental SEO company is to show improvement in rankings, traffic and conversions on a monthly basis. At Zivvy, we pride ourselves with being able to show our dental clients constant improvement in rankings in their specific keywords using custom SEO plans designed based on your current market.

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An Effective SEO Strategy Gets Your Dental Practice Seen

Zivvy can help you establish a robust SEO campaign for your dental practice and make your website rank high on Google search engine results pages (SERPs). Search engine users rarely go beyond the first page of the SERPs, so snagging a Top 10 position on Google search matters a ton. Through years of experience, we stick to the following SEO techniques that yield the best results:

1

Research-based strategies

Make the most of your digital marketing investment by banking on strategies with high probabilities of success. We explore new methods of optimization but never put your website and campaign at risk. Every strategy we implement is backed with data and credible research.

2

Results-driven techniques

See improvements in your search ranking. We work hard to beat previous records by building on what works for your campaign. We use campaign data to guide our next steps and ensure a smooth transition from one stage of your SEO campaign to the next.

Dental SEO has many rules, but nothing is set in stone. What works today may no longer give the same results several months later. Volatility is the only constant in this industry, and for this reason, you need an SEO company that can ride the waves if not get ahead of the dental SEO trends.

How can my dental practice benefit from SEO?

Search engine optimization is the practice of improving website rankings on SERPs using various methods such as content marketing and link building. This can dramatically boost your online profile and visibility. A successful dental SEO company can help your dental office be viewed as an authority in the dentistry industry and will be among the first to appear on the SERP (search engine results pages) whenever someone searches for dentistry related terms. These are some ways in which SEO can improve your dental practice:

  • Improve your Online Presence — Dental SEO can help increase your website traffic by directing visitors to your website when someone is searching for dental-related terms or keywords.
  • Optimizing your site — an important factor of any dental SEO campaign is making sure that your website has an attractive design and is also user friendly.  This way your future clients will stay on your website longer and you’ll generate more conversions.
  • Increase your Website’s Authority — if your website is seen as an authority voice in the dental field, it will show up higher in the search engine results. Dental SEO can help boost your website’s authority and boost your rankings.
  • Increase the number of new patients — once all the above steps are taken, you will notice a tremendous increase in the number of new patients looking for your dental services because they found you online.

What is my expected ROI?

ROI or return on investment is calculated based on how much you spent on your dental office SEO campaign versus how successful the campaign was. It’s the difference between your dental SEO cost and new revenue generated.

You must calculate your company financials after carefully mapping out your marketing campaign in order to expect a decent return on your investment. You should get more revenue out of your dental office SEO campaign than what you spent on it in total.

However, you should have realistic expectations that are relative to the size of your business, a small or mid-sized business will not have the same increase in clientele as a large business. You should expect a significant ROI that matches the size of your business.

How Long Does Dental SEO Take?

An SEO campaign is a marathon, not a sprint. It usually takes a few months before seeing any significant increase in website traffic.  However that shouldn’t stop you from continuing your dental office SEO campaign. A good dental SEO plan can take time to optimize your website and then to have the search engines notice the work that has been done to it. It can take weeks before you notice any changes and months before significant results become apparent.

  • It can take some time for the search engines to crawl through your optimized website and recognize it as an authority in dentistry.
  • Patience is important — You should be patient when running a dental SEO campaign even if you don’t notice immediate results.  However, once your website gets some rankings on SERPs the results will be amazing.
  • Results are marked by two major metrics: Higher SERP rankings and a Steady increase in new patients
  • Your Website traffic will eventually reach stability — this is when you don’t see a continuing increase as the traffic will remain steady. This is when your campaign will be all about maintenance.

Why Hire Zivvy for Your Dental Office SEO?

For your dental practice to reap the full benefits of SEO, you need a dental marketing company that can deliver the results you’re hoping to get:

  • More new patients
  • More returning patients
  • More inquiries on your dental services
  • More requests for a dental check-up
  • A more robust online presence
  • Improved online reputation

Landing you on the first page of the SERPs is the first primary goal; and once we achieve it, we move on to bigger and more rewarding targets.

We don’t focus on vanity metrics like keyword volume, page views, pages-per-visit, or backlink volume. We pay attention to more important things instead, like search term volumes, visitor profile, engagement, and quality backlinks, and of course, New Patients.

It’s better for your dental practice’s bottom line to get fewer site visits that all end with requests for a dental check-up instead of thousands of visits, but only a handful of inquiries and walk-ins. More than website traffic, you need high-quality visitors who’re most likely to become your next patient or recommend your practice to their friends and colleagues.

There’s more to your dental office SEO than meets the eye. With Zivvy as your service provider, however, you don’t have to worry. We keep you in the know and update you on the status of your campaign regularly.

Get in touch with Zivvy and inquire about our dental office SEO services today!

What Our Clients
Are Saying

+700%
Increase in organic traffic

Chris Abel

A1 Garage Doors / Managing Director

Dental Office SEO
Zivvy’s expertise has brought exponential growth to our company. One site saw a 700% traffic increase. Zivvy succeeded in delivering what they promised and then some as opposed to other companies whom we’ve worked with in the past that fell short. They have a great team and are very responsive. I would highly recommend their digital marketing services!