Dental SEO is the practice of building an online presence and making the website of a dental practice rank high on Google. Its primary goal is visibility. When your website is the first thing people see when they search for dentists in their area, they are most likely to visit it, read about your dental services, get your contact information, and call to schedule a consultation.
There is, however, a challenge: dental SEO is becoming increasingly crowded. Many dentists have become aware of the benefits of search engine optimization and have taken advantage of it to market their dental services.
The average American adult spends nearly six hours a day connected to the Internet. That’s almost six hours of exposure to digital content that could influence their daily activities, including buying behaviors. Skipping on SEO would mean missing out on the potential for a lot of cost-effective marketing.
The best time to start with your dental practice SEO is as soon as possible. If you could start today, do it. The longer you wait, the bigger the head start you’re giving to your competitors.
Dental SEO – How Much Should You Invest?
For almost all dental practices, it’s a must to include dental SEO into your overall dental digital marketing strategy. It’s important to target the keywords that patients use on Google to find a local dentist and make sure that your content is in line with your SEO. All this hard work takes time and effort and doesn’t come cheap especially if you’re going to do it ethically without any black hat techniques. Before choosing a dental SEO company, you need to determine what sort of investment is needed to successfully achieve first page rankings on Google.
Dental SEO investment depends on many factors such as:
· How competitive is your local area?
· Your current ranking status in Google.
· How much good content do you have and how often do you update it?
· The quality of your content compared to your competition
. The number of backlinks that you currently have
· The number of high quality citations you have
· The age of your domain or website
SEO Is A Long-Term Investment
Ranking on Google takes time and continuous effort to keep up with the algorithm changes, not to mention that your competitors are also optimizing their websites to compete for the same terms. That’s why we recommend a minimum commitment of 6-12 months to start seeing real placements on Google. You need to be financially prepared and patient with this journey in order to achieve the desired results.
The goal of a reputable dental SEO company is to show improvement in rankings, traffic and conversions on a monthly basis. At Zivvy, we pride ourselves with being able to show our dental clients constant improvement in rankings in their specific keywords using custom SEO plans designed based on your current market.