Make your dental practice become the first thing patients see when they search for dental services and dentists online.
There’s no question that digital marketing is now the way to go. You only have to look around you as you ride in a bus, walk around the mall, or hang out in a coffee shop to confirm that the majority of today’s consumers are online all the time.
Imagine if you could somehow reach these individuals and make them aware of the dental services you provide. Even if they don’t need to visit the dentist today, they and other people they know might have to in the future. If you make a memorable impression, your practice will be the first thing they think of.
We use a variety of online marketing strategies that will establish your dental practice’s online presence, make you more accessible to your patients, and promote your services to your target audiences:
- Backlink cleanup
- Content marketing
- On-page and off-page optimization
- Local SEO
- Online reputation management
Through these methodologies, our dental marketing company can help your website rank higher, increase leads, and improve your bottom line. Whether you choose dental website design, dental SEO services, or Pay-Per-Click advertising, Zivvy will maximize your resources and aim for maximum returns for your dental practice.
Dental marketing- How much should you spend on your marketing budget
It’s always a good idea to set a marketing budget for your dental practice since it keeps your marketing focused and allows you to better track return on investment. It will give you a clear perspective of what you’ve spent versus what you’ve earned in return.
Online marketing for dentists is not cheap but when done right, it can be extremely rewarding. However, before thinking about what type of budget you need to spend on your dental marketing including retaining a dental marketing agency, you need to understand what phase you are in when it comes to your dental marketing. There are 4 types of phases of marketing in a dental practice:
1) No current marketing (limited growth) – New practices that think they don’t have the budget to do marketing or established practices with a solid patient base.
2) Plateaued marketing (limited growth) – Established practices with solid patient base not growing
3) Shrinking marketing (growth declining) – There are more patients leaving the practice than coming in.
4) Aggressive Marketing (increasing growth) – There are more patients seeking care than there are leaving the practice.
You can decide which phase you are at or simply let our dental marketing agency team evaluate your current status and present you with clear goals that make sense to where you are at.
Once you’ve got the goals set, you can move onto setting a budget as a percentage of revenue. Our usual recommendation as one of the best dental marketing agencies with great experience working with multiple practices, is that your budget should be around 5% to 10% of your total revenue. So, for example, if your annual revenue is $500,000 per year, a typical marketing budget of 5%-10% would be between $25,000-$50,000 a year.
Depending on how aggressive you want to go with your marketing plan, you can always dedicate a higher marketing budget. If you’re a starting practice, then you may want to jump start your practice by going with higher than 10% revenue for your marketing budget. Likewise, if you’re facing tough competition 10%+ is also quite common to budget for dental marketing.