CTS decon is a niche industry that has a limited number of providers. Given the nature of the service, however, businesses that do remove the mess left behind in crime scenes, accidents, and other unsightly situations are constantly competing with each other. If you are one such company, you will need a strategic marketing plan to stay ahead of the rest.
How do you do that, though? Unlike most other industries, the sensitive nature of the work involved makes CTS decon difficult to advertise. The majority still prefer traditional marketing methods, such as newspaper ads and phone directories. Some of the more enterprising have branched out to police stations and funeral homes. Both options are heavily reliant on easily disposable and forgettable physical materials.
Although these practices can be effective, it limits your reach and hinders your growth potential. SEO for crime scene cleaners has made it possible to actively sell your company without making people uncomfortable. Since this method entails niche marketing practices that target a specific customer population, you reach people that can be converted into clients.