One of the most effective ways to improve your dental SEO and connect with potential patients is to claim and optimize your Google Business Profile for your practice.
Google is constantly improving its platform and keeps adding features to improve business listings and provide accurate information to users. Google posts is one of the latest enhancements.
WHAT IS A GOOGLE POST?
Google posts are not like social media posts. When thinking of Google posts think of “Special Offers” or “Holidays Greetings”. Google posts are also limited and they appear for 7 days only and will be placed above previous posts
Google posts include images, written text, a call to action, and your website link. Each post has a character limit of 300 words.
One of the most important benefits of Google posts is how prominent it is. When a potential patient searches for your practice on Google, the post shows prominently on the listing. Then when the user clicks on the post it expands and grabs attention.
WHAT SHOULD YOU POST?
Google Posts are best used for special offers and announcements. Example posts could be a new patient exam special or a temporary change to your office hours. Here are a few guidelines to follow for your Google Posts:
Be brief. Even though you have up to 300 words, Google recommends staying between 80-100 words to make sure the post is fully visible on all devices.
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Be conversational and have a friendly, conversational tone that prospective patients will like. This is a great chance to talk directly to potential patients before they even visit your website or practice.
Include a high-resolution photo The best image size for your Google Post is 750 x 750. Make sure it is centered and use the preview function to see how the image looks. hen adjust if needed before publishing.
Include a call to action. Keep your purpose in mind when posting, what do you want to tell your potential patients? Make sure your landing page is on point and has content that matches the post’s content to increase your conversion rate from visitors into potential patients. For example, if you’re promoting teeth whitening and a link to schedule an appointment, make sure the landing page is all about that specific treatment.
HOW TO CREATE A Google POST
Step 1: Sign in to your Google Business Profile account
(If you have more than one location, select “Manage Location” for the location you’d like to post to.)
Step 2: Select “Create Post”
Step 3: Add your text, photos, and call to action button to create your Post
Step 4: Click “Preview” to check how the final Post will appear
Step 5: Click “Publish” in the top right corner of the screen.
HERE ARE SOME POST IDEAS TO GET YOU STARTED
- Share positive five-star reviews
- Special offers
- Share your new videos with a short description of the topic
- Feature your staff members
- Highlight a new treatment or one of your preferred treatments.
- Share information on a new event that you sponsored.
- Noticechanges in business hours or emergency closures.
READY TO RANK YOUR PRACTICE WEBSITE ON GOOGLE?
As a dentist, you understand that driving new patients is the fuel to your practice’s revenue and the best way to drive more new patients is to rank your dental website on Google through the use of dental SEO. Zivvy is a specialized dental marketing agency that works exclusively with dentists to rank their websites on the first page of Google under the main high-traffic keywords to help you drive new patients.
If you’re interested in learning more, feel free to give us a call at 408-915-5571 or simply send us an email and one of our dental marketing experts will reach out to you as soon as possible.