How Important is Social Media for Dental Practices- Zivvy

How Important is Social Media for Dental Practices

Dental Practices
Dental Practices

Having a strong social media presence has become more important than ever for your practice. This is because prospective patients use various social media outlets to validate dental practices and learn more about the doctor and staff. They check reviews and before and after pictures before they decide to book an appointment.

This is how important the validation process is these days when it comes to a dental practice’s social media such as Facebook and Instagram.

Where are my dental patients coming from?

dental patients

As a dental practice, your website should be the first source of new patients. This is why dental websites should be built with one purpose in mind which is converting visitors to new patients.

Our highly converting dental websites are customized to help improve the user experience and turn more visitors into new patients.

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We have been tracking the journey of dental patients to understand where they were coming from and what was important to them in terms of content and website features.

Eventually, we found out that over 50% of new dental patients come from Google or the internet as the primary source.  And over 90% of patients will look the dentist up online even after they’ve received a referral from a friend.

We’re not saying that social media is as important as Google for driving new patients but it’s a supportive secondary platform where patients can validate a dental practice.

At the end of the day, you want to maximize your new patients, and to do this, you’re going to want to have a solid social media presence for your practice.

What are the main benefits of social media for dentists?

Almost 1.7 billion people use social media like Facebook alone and they spend hours on this platform every day. That’s why there’s definitely enough reason for you as a business owner to be active on Facebook.

Here are our top 5 benefits of having a strong social media presence

  • Creating brand awareness for your local audience.
  • It builds a sense of community and boosts engagement around your practice
  • Having links to your social media on your website will boost your SEO efforts.
  • It builds trust between you and both existing and new patients.
  • It’s a great platform to post promos, educational content, and before and after images.

social media

This can be very helpful if you have the time to manage your social media presence, create content, and graphics, and schedule your posts on a weekly basis. But as a busy dentist, you may not have the time for it.

The good news is here at Zivvy Dental Marketing we understand your struggle which is why our New Patient Booster plan has all your need to drive new patients including growing your social media organically.

Facebook and Instagram are unique platforms and we always create engaging posts that drive your engagement levels up. All you need to do is approve the posts and our team will take care of the rest.

See Our Social Media Services in Action

You can take advantage of our social media organic growth strategy which is already bundled with our New Patient Booster plan to help you drive new patients from Google and social media like Facebook

To maximize your new patient results, you should consider our dental website and dental marketing packages.

Are you ready to boost your brand awareness, drive more new patients and increase your revenues?

Book your Free Consultation today

Walid Nofal
Walid is the head of acquisition and client success at Zivvy, he has over 12 years of experience in helping businesses expand and grow. He’s also the author of multiple digital marketing articles which can be found on this blog and also LinkedIn.

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