How Dental Website Content Produces New Patients- Zivvy

How Dental Website Content Produces New Patients


When a prospective new patient arrives at your Dental Website , they have one question: “Is this the dentist for me?” Our job is to help them say, “Yes!”

This process starts with great customized dental content for your website about your practice, your staff, and treatments.


Most regular providers expect you to provide all the content for your website. For most dentists and practice managers, that means hours of hard work that you don’t have. After all, you need to focus on what you do best, which is dentistry not copywriting.

Once you engage with Zivvy Marketing, we’ll arrange a convenient time to conduct our “Let’s Get Started” client interview. Our clients find it a very innovative and appealing approach to gathering content for their websites.

We’ll ask detailed questions about your practice such as:

What makes your practice unique?

What types of treatments do you offer?

What other supplemental services do you provide?

What type of insurance do you accept?

What is your care philosophy?

The purpose is to understand more about you and your staff. It’s actually a lot of fun. The outcome of our interview will inspire our dental writing team to craft unique content for your website. The end result is a dental website customized to your practice versus cookie-cutter website content that is too generic.

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Writing website content is different from writing a case study or even a practice brochure.

Aside from capturing the character of your practice and what makes you unique, our content writers always keep in mind three main focuses when writing for a dental website:

  1. Content must be browsable. Content must be short, broken down into subheadings and bullet points to help users speed-read your dental website content while still understanding your message. It also helps website web crawlers understand and index your content.
  2. Content must be engaging. Your dental website content must be relevant and engage the user from the first second they land on your website.  That means writing content from your prospective patient’s point of view, what they would be interested in, what questions they need answers to, and the reasons for choosing your practice.
  3. Content must be persuasive. Your content must make you and your practice look great. This means that your content must persuade your prospective new patients that you are the obvious choice for their dental care needs over your competitors. It also must inspire hope to encourage visitors to pick up the phone and book an appointment with your practice.



Medical writing is a very specialized process. That’s why in most cases we don’t just copy content from our clients’ old, underperforming websites. Since we aim to produce new patients, we want to start with fresh content with that purpose in mind. We’ll maximize your new patient appeal using our proven processes.

Naturally, you’ll get the chance to review our content and make any revisions before we publish it on your website. Add some great images of you, your staff, and your practice and you’ll have a custom dental website that works as a new patient-generating machine!


As a dentist, you need a website that helps you turn visitors into new patients.  So If you’re interested to learn more, go ahead and schedule a free assessment with our dental marketing experts and we’ll be happy to help!

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Walid Nofal
Walid is the head of acquisition and client success at Zivvy, he has over 12 years of experience in helping businesses expand and grow. He’s also the author of multiple digital marketing articles which can be found on this blog and also LinkedIn.

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