Have you ever considered advertising your practice on Facebook? When done properly, Facebook ads can be an effective tool for generating new dental patients.

Trying to attract new, quality dental patients to your practice is the #1 problem dentists face. You’re busy running a full-time business and don’t have the time to develop a Dental Facebook Ads Campaign that brings new patients in the door every month.

Still, you know online marketing is something you need to do, otherwise, you risk losing new patients to your competitors. So what’s the answer?

Facebook. The site doesn’t need much of an introduction, as it is now second only to Google in popularity and daily users. Social media marketing and online ads can be powerful tools, and Facebook is a nearly untapped resource for dental professionals looking for a way to boost new patients, generate more revenue, and grow their practices.

But what’s the secret to creating successful ads? Our Facebook Ads team shares the recipe for success…

How to Create Facebook Ads that Work?

#1 – Advertise a promotion or special offer

Social media ads are considered interruption marketing. This means the Facebook users you’re targeting are not actively searching for your services; you’re interrupting their news feed with your ad. Therefore, your dental ad needs to stand out and catch their attention. That’s why the most successful Facebook ads for dentists are those promoting a special offer – new patient special, Invisalign offers, teeth whitening deals, etc. It gives the user a reason to stop scrolling and take notice.

#2- Eye-catching image and text

Want to break through the noise of the Facebook feed and have people take notice of your ad? Then you need a high-quality image or graphic along with an ad copy that speaks to your audience. A blurry photo and some basic texts aren’t going to work.

Interested in Learning More About Dental Facebook Ads?

Our team is ready to help you create a personalized Facebook Ads solution for your dental practice!

Click here to schedule your no-obligation dental marketing assessment call with our team today! 

#3 – Specific audience targeting

While you can decide to just show your ad to everyone who lives within a certain distance of your practice, you’ll find more success when you narrow that audience down to those most likely to act on your offer.

For instance, if you’re a pediatric dentist, you can choose to show your new patient special only to parents. You can get even more specific and run an Invisalign ad to parents of pre-teens. Want to attract more patients who need dentures? Show your ad to an older demographic in an affluent area.

Define your audience and you won’t be wasting money showing your ad to people who aren’t a good fit for your offer.

#4 – Use Facebook’s lead gen ads

Lead gen ads are pre-populated forms that allow users to submit their information to claim an offer without ever leaving Facebook. This provides a more seamless experience for the user than sending them to a landing page.

When someone completes the lead form, you get an email with their information so you can reach out to the lead to book their appointment. You can also add the email addresses you collect to your email list and send them marketing emails in the future.

There are a few reasons these lead gen ads are more effective than sending leads to a landing page on your website:

• Facebook users don’t like to be taken off Facebook to another website and tend to bounce back to Facebook without reading a landing page.
• The Facebook algorithm prefers their native lead gen form ads and shows them more often.
• It’s less work for the lead because the form is pre-filled with the contact information Facebook already has for them. The easier it is for a prospective patient to claim an offer, the more likely they are to do it!

Get More New Dental Patients with Facebook Ads for Dentists 

Facebook ads are a cost-effective way to reach more new patients in your area. When implemented strategically, you’re likely to see results quickly and consistently. Let our team of Facebook Ads experts build your campaigns and you’ll be seeing new patients in no time.

Facebook ads for dentists have helped our clients increase their new patient numbers, production, and revenue to grow their practices. Most recently, our clients have seen success in targeting high-quality implants, dentures, and Invisalign patients. We optimize dental Facebook ads to target using age groups, special interests, income levels, and tracking patients who have already visited your website.

With the right dental marketing company on your side, you can advertise specifically to your ideal patient, and use your Facebook ads for dentists to target services and procedures you want to treat more often.

Ready To Get Started?

Our team is ready to help you create a personalized Facebook Ads solution for your dental practice!

Click here to schedule your no-obligation dental marketing assessment call with our team today!