frequently asked questions
Appearance matters in the dental industry. With so many dentists and practices clamoring for the public’s attention, you need to stand out so that people notice and remember you. Otherwise, your practice could get lost, if not buried, beneath your competitors’ more striking online marketing efforts.
What can you do to stand out? More importantly, what can you do to become memorable?
One answer is to have dental-marketing professionals design and create a website for your practice. Having one can go a long way to establishing your credibility as a dental service provider and earning the trust of your target audience.
Your website will be the virtual front desk of your dental practice. It’s the first thing people see when they find you on Google. They consider it as the extension of your practice; a professional-looking website inspires confidence and respect. On the other hand, an amateurish website casts doubt on your capacity to provide quality dental care.
A website is very visual, but it also has many practical uses:
- Draws leads to your Contact Us page
- Turns leads into patients
- Encourages people to visit your practice
- Provides information about your dental services
- Passively promotes your dental services while you’re working (and as you sleep)
- Provides the backbone for your Search Engine Optimization (SEO) efforts
With a well-designed website, your online marketing can have a much higher chance of success.
Many dentists tend to overlook the quality of their website. In fact, a lot of dentists make the mistake of finding a cheap provider just to put something on the internet. Nowadays, it has become so competitive in the dental market that it has become essential to hire a top-notch dental web design agency and have a website that stands out among your competition.
The goal of your dental website is to drive more patients to your practice by getting your visitors to take action like filling out a form, booking appointments online, or calling your office. Your dental web design website should be designed with conversion in mind so that every aspect of it such as design, functionality, and usability should work towards the goal of attracting more patients to your dental practice.
Many dental website companies purely focus on design but overlook conversion thinking that a nicely-designed website would naturally convert to more new patients, but this couldn’t be further from the truth. Even if you have a nice website design, there are many other elements that go into having a website that has optimal conversion. When we design your dental website, we’ll make sure that your website will not only have a great design, but also be optimized to convert your online visitors into New Patients.
There are hundreds of website designers and companies for dentists. Most of these companies will give you a cookie-cutter, non-branded stock website for a few hundred dollars down and then a hundred bucks or so a month until you die.
However, these websites are low quality and they’re usually under-performing sites that are built using a template with duplicated content which means that you get the same site that hundreds of other people have.
At Zivvy we’re a specialized dental web design agency and all our dental websites are custom built from scratch with a premium user interface and with user experience in mind to help increase your website conversions and eventually drive more new patients to your practice.
For starters, an optimal dental website evokes professionalism and expertise, two characteristics that people have come to expect from health care professionals. At the same time, the ideal dental website is inviting and welcoming. It’s not too formal that it intimidates. When people look at it, it would foster a sense of community and belongingness.
1) Your Specialization
Our designers incorporate into your website the type of environment you have in your practice. A child-friendly website design that features cartoon graphics and soft, pastel colors, for example, works best for pediatric dental practices. Meanwhile, a formal color scheme and layout is more appropriate for dental practices that specialize in cosmetic dentistry or dental implants. Zivvy makes sure that your website matches your target niche.
2) Your Branding
Branding is the sum of your practice’s culture, values, mission, and philosophy. It’s what makes your practice unique. It is related to your website design, and can affect how audiences perceive your dental practice. So, when we design a website for dentists, we use colors, logos, and layouts that match their brand.
3) Your Marketing Goals
What will be the primary purpose of your website? Will it be to provide information about your dental services, or do you want it to be a conversion tool that will send new patients walking through your doors? Your decision will influence how we design the user interface (UI) and plan your visitors’ experience (UX).
Start building your online presence by hiring our talented and hardworking dental website design team. We have the resources and qualities that you need from a website design company that knows dentistry:
- Our designers mix creativity with their knowledge of what converts New Patients online.
- Extensive knowledge in visual design principles, including proportions, color theory, and typography.
- Expertise in UX and UI design and development.
- Access to powerful design tools and software like Illustrator and Adobe Photoshop.
- Up-to-date on the latest web design trends, especially in the dental industry.
Our web design team will be in touch in every stage of the design process to ensure that we are building you the best possible dental website that showcases your dental practice and converts visitors into New Patients.
Make sure your dental practice has what it takes to be competitive. Start with a professional-looking and brand-appropriate dental website by contacting us today!