Creating a marketing strategy for a dental practice can be an overwhelming task especially when it comes to digital marketing. Social media can be a great tool for dentists because it offers practices the chance to engage with current and potential patients in a convenient and friendly way. Creating content for your dental practice’s social media accounts doesn’t have to be difficult. In fact, with the proper knowledge, you can create informative, and fun content that will increase engagement with your audience and help kickstart your dental digital marketing strategy.
Here are our top 8 tips for creating winning social media content for your dental practice:
1. Branded Content is Best
One of the many benefits of social media is that you can use it to boost your dental practice’s brand awareness and recognition. your content has the potential to reach billions of users whenever you post on social media. It’s always a good idea not to use stock images anyone can find online. Ensuring that your posts are branded with your logo, font and graphics will help others recognize your dental practice among your competitors.
2. Everyday Can Be a Holiday
Feel lost for post ideas? Check out if today is a holiday! Celebrating national holidays or other calendar events is a great way to engage with your audience. The great part about these types of posts is that they can always be related to your dental practice.
For example, if you’re an orthodontist, think about doing a fun post about Bubblegum Day (the first Friday of February) warning your braces patients to avoid gum.
3. Share Your Content on all social platforms
No inbound marketing strategy is complete without content marketing. When you create informative and valuable content on a regular basis, you are helping to establish your dental practice as an authority in your field. Make sure to take advantage of the huge reach of social media and share your content on all your social media profiles like your Facebook, Twitter, and LinkedIn accounts.
Sharing your informative blog content on your social media as well increases your engagement and also the number of potential patients who will read your content, go to your website, become engaged with your brand, and eventually book an appointment with your office.
Looking to take full advantage of social media to grow your dental practice, at Zivvy, we believe i the power of social and we can create a custom strategy to help your practice see double digit growth through effective social media strategies
4. Link Your Social Media to Your Website
This can be very useful for social platforms like Twitter, where characters are limited and sometimes you can’t include all the information you want in one post, unlike on Instagram where you’re not allowed to use hyperlinks.
5. Use Hashtags
Hashtags are the fuel of your social posts, think of it as the keywords for social media platforms. When using a hashtag, you’re basically linking your content to the hashtag, making it easier to be found by potential users. Use branded and unbranded hashtags similarly like keywords in your blogs.
6. Tag Other Accounts
Tagging other accounts in your posts can boost your post’s reach. Depending on their share settings, when you tag another Facebook page, or Instagram account in your photo, the post will show up on their end either in their feed or tagged photos.
For example, If your dental practice sponsors a local event, tagging their account in your post is a great way to make your content visible to more potential patients.
7. Timing is Everything
Your patients browse each social network a different way, that’s why you should be posting on each social network differently. It’s important to pay attention to the days and times you are posting on your social profiles. Each social media platform has different recommended posting dates and times, this is mainly based on how each platform’s users interact with content.
8. Your Staff is an Asset
Over 50 million Americans have dental anxiety or dental phobia. That’s why a great way to help relax your potential patients and show them your human side is to post more personable content. Posting photos of your staff celebrating office birthdays, holidays, and events will show the personable side of your dental practice.
Looking to take full advantage of social media to grow your dental practice, at Zivvy, we believe in the power of social and we can create a custom strategy to help your practice see double digit growth through effective social media strategies
Here’s a Few More Helpful Social Media Tips
Get Verified – If your social media account is the ‘official’ page or account of your dental practice, make sure to verify it. You can verify your Facebook Business Page and upgrade your Instagram account to a Business account for free.
Respond to your comments – Many social networks like Instagram, will keep your content at the top of your audience’s feed if your posts show activity. Make sure to reply to comments and to show your followers you’re listening in order to keep your content engaging.
Choose the right networks – You should favor quality over quantity. It is better to have one or two social networks that you actively post, and create content for than to have accounts on ‘all’ social networks that you don’t stay active on.
Be organized – You should consider creating an editorial calendar for your social content to stay organized and disciplined when it comes to posting regularly and on time.
Now that you understand the value of social media for dentists and have some of the best tips for dental marketing on social media, you can start creating your digital marketing strategy with great content. If you’re still feeling unsure about what to post, find a dental marketing company you can trust. When you work with a dental marketing company, you won’t have to worry about social media calendars, content ideas or posting times. You can focus on your dental practice, and leave the social media to the experts.
If you want to see double-digit growth, contact Zivvy Today. We are a dental marketing agency that offers supercharged website design and inbound marketing solutions that maximize your businesses potential. Whether you need a custom web design, a full inbound marketing strategy, or just want double-digit growth.