8 Easy Tips to Boost your Orthodontist SEO in 2021
Having a fully optimized website for orthodontists is not always easy but it’s certainly possible. User experience has grown to become the most important ranking factor for search engines like Google. With that in mind, there are some tweaks that you can do to your orthodontist website that can increase your traffic and conversion rate.
1. Determine Your Keyword List
Deciding on the right keywords for your business is the first step in optimizing your orthodontist website. The more targeted keywords you have, the more chances you’ll have attracting qualified leads to your orthodontist website.
Your first step is to think of what type of keywords that you want your orthodontist website to rank for. You can consider your top practice areas as a starting point. You may also start thinking of what your usual patients type in Google to find a local dentist which can be found from Google suggestions in the search bar or at the bottom of the search page where you can see multiple related suggestions for keywords.
The second step is to try and research these keywords on Google to make sure that they are in line with what your orthodontist office offers. As soon as you come up with your initial list then go to Google’s keywords search tool and check how often patients search for these keywords on Google when looking for an orthodontist. This will give you a great idea of what keywords to target that can bring in the most traffic to your orthodontist website and drive more starts.
2. Add Keywords to Your Homepage
Make sure to populate your target keywords on the homepage of your orthodontist website, this can be done by ensuring that your headline, subleaders, call to action and the page content use these keywords. The page headline must include they keywords that you wish to rank for such as the main area of expertise like “teen braces Sunnyvale”. Also the sub leaders should be optimized with additional keywords too.
Also, your images, title tags and meta descriptions can play a big role in your dental SEO process because you can also optimize them with keywords.
In a nutshell, your home page must be totally geared towards your target keywords in order to rank your dental website on the first page of Google for these keywords.
3. Analyze Your Competition.
Once your keyword list is ready, start searching for them on Google to see where you rank against other orthodontists and also to understand who are you truly competing with in organic results and what other orthodontists are doing to boost their orthodontist SEO.
Check out the top ranking orthodontists on Google and see what you have in common with them and what sets you apart from other orthodontists in your area.
You can check out their websites and see what sort of content they do and how often they update their blog, also check what keywords they use in their content and leverage this knowledge to boost your orthodontist SEO strategy.
4. Make Sure Your Website is Mobile-Friendly
Everything has gone mobile and your orthodontist website is no different. People use their mobile phones now to look for everything including finding a local orthodontist.
Having a mobile friendly website is a must to ensure higher conversions but also to rank higher on search engines since Google rewards mobile friendly sites with higher rankings.
Google for example uses responsible web design as a main factor in how they determine search engine rankings so if your dental website is not mobile friendly the chances are you’re losing a big portion of your website traffic.
5. Boost Your Orthodontist Website Loading Speed
How fast your website loads is so important to your search engine rankings, in fact it’s as important as loading speed and keyword selection.
Imagine if a patient landed on your dental website and it took a long time for your page to load, the chances are they will bounce back and find another dentist.
You can check your page loading speed using Google page speed insights tool to ensure that your website is fast enough.
6. Create Landing Pages for Specific Keywords
Search engines are all about relevance and they award websites that have relevant content to certain keywords. The more relevant your dental website content is to a certain topic or keywords the higher your website will rank for these keywords.
For example, if you’re trying to rank for “braces los angeles” then you should have a page on your website that talks only about this topic, this will not only increase your conversion rate but also get you higher ranking for this specific keyword. The same goes for other orthodontic areas of practice.
When you create keyword specific pages will also provide users with relevant information regarding their search query because it offers more in depth information.
Similar to your home page, when creating these keyword specific pages, use an SEO friendly URL and optimize your title tag, meta description and headlines. An important factor to how Google algorithms rank websites is the quality and quantity of your page content so always ensure that your content is informative and adds value to your future patients while also populated with the specific keyword that you wish to rank for.
7. Keep Track of Your Keyword Rankings
This is one very important factor when evaluating your orthodontist SEO progress since over half of search engine users usually make their choice based on who is on the first page of the search results. If your orthodontist website is buried in page 2 or 3 the chances are that you will be getting a lot of traffic to your website. When tracking your keyword rankings, you can get valuable information on how to boost your orthodontist SEO campaign and where to improve.
You can track your keyword manually by doing individual searches for each term and keeping a spreadsheet to track progress over time or simply use free keyword ranking tools such as SEM rush.
Keep in mind that SEO takes time so if you don’t see quick improvement in keyword rankings be patient as it takes search engines some time to catch up on your orthodontist SEO effort.
8. Improve Your Local Presence with Your Google My Business Profile
Google my business can be a great tool to drive targeted traffic to your website and also boost your local presence. It can provide a great opportunity to improve how your orthodontist’s office appears on google search and google maps which provide your future patients with necessary information that they need in order to book an appointment such as your office location, phone number, hours of operations and patient reviews.
Even though all this info can be found on your orthodontist website, your google my business profile puts all this information in one place right when your potential patents are searching for a local dentist near them.
After your google my business profile is verified you need to add the rest of your information such as using keywords in your description to optimize your profile so boosts the chances of your profile to appear on Google search results. On top of that you can add images of your practice, your team, logo and before and after pictures of previous patients to improve your reputation and inspire more conversions.
Google my business also allows users to leave reviews so always encourage your patients to leave positive reviews about your orthodontist office. This part alone can play a major role in attracting new patients because they will feel comfortable booking an appointment after reading reviews of your part patients.
Setting up your Google my business profile for your orthodontist office is easy and simple and if properly optimized it can be a great tool to attract new patients.
Need help driving new starts to your orthodontic office?
Zivvy is one of a handful of digital marketing agencies with extensive experience in helping orthodontists double their number of new starts by using effective SEO strategies. We have helped many orthodontists transform their business with search engine optimization and we can do the same for you too.
It’s time to start your orthodontist SEO campaign and turn your website into a lead generation machine
Contact us today to claim your free strategy consultation with a orthodontist marketing expert at 408-915-8871