5 Reasons Your Business Should Invest in insurance SEO
Search engine optimization (SEO) for insurance agents is an integral part of any marketing plan and should be the base of your digital marketing strategy. Even though SEO is not an easy process, the rewards are amazing once you hit the first page on search engines like Google.
However, before starting to think about how to get started with SEO for insurance agents, you need to understand what it could mean for your business. If you have been thinking of growing your insurance marketing using SEO, then this article is for you.
Today we dive into our top 5 reasons why insurance agents should invest in SEO.
SEO Statistics Don’t Lie
SEO is the practice of optimizing your website so that search engines can find your site naturally whenever someone is searching for a keyword that you’re targeting like “insurance agents near me” or “auto insurance quotes Los Angeles.
But why should I be concerned with SEO at all? Well, there are millions of websites offering the same service on a daily basis but only a few get to be found on Google’s first page. If your website is not ranked on the first page of Google, there’s less chance that your target audience will find you.
According to recent statistics, 75% of online users never go past the first page of search engines so if you’re not on page 1, you’re simply nowhere to be found. Furthermore, a high percentage of any online experience starts with search engine searches which shows how important SEO can be.
At the same time, almost 80% of internet users don’t pay attention to paid ads and focus more on organic results. This also shows why focusing on SEO can attract the majority of organic traffic.
Increasing your Brand Awareness.
As an insurance agency, you need to make sure that your brand is visible and easily found. Even with big insurance brands, they manage to stay relevant by constantly boosting their brand.
When investing in insurance SEO, you will be able to build your brand and drive qualified traffic to your website. When your clients search for you online, they expect to find your website and SEO can help you establish a great web presence that positively impacts your brand and boost awareness.
Increased Quality Traffic
The main idea of investing in marketing is lead generation but the quality of inbound leads is also another important factor in having a successful marketing campaign. With insurance SEO, you’ll get better quality leads. So as you start ranking higher, you’ll likely get better leads that are easier to convert.
Implementing SEO tactics like directory submission, audits, keyword optimization, and link building make it easier to attract relevant traffic which will boost your overall insurance sales and your website will turn into a lead generation machine for your insurance business.
It’s a known fact that insurance marketing is expensive and small insurance agents find it hard to come up with the necessary funds to compete with bigger insurance brands. However, SEO is considered the most cost effective way to market your insurance business compared to other channels like Google Ads and Facebook Ads.
At the same time, the quality of traffic that comes from organic SEO is much better than with paid ads so essentially you’re getting the traffic for free. That makes it a great strategy to boost your ROI from your marketing campaign
When you build your online presence as an insurance agency, you need to convey a certain message to your potential clients. This is where your website comes into play to entertain and educate your customers to convince them of your value proposition.
Insurance clients are savvy and they do their due diligence before contacting an insurance agency for a quote. They want to make sure that this is the right choice so your online presence is the first step to attract more visitors and eventually convert them to actual clients.
Some of the main areas where insurance SEO can help boost your credibility is optimizing your Google My Business profile, citations, press releases, and online reviews. All will work together to send a clear message to your future clients that you’re the insurance agent of choice.
Need Help with SEO for your Insurance Agency?
Zivvy is one of the leading SEO and digital marketing firms in California working exclusively with insurance agencies to boost their online presence and organic rankings on Google. Our goal is not just to put you on the first page of Google, but to translate this into real results by doubling your website traffic.
Get in touch with us today and one of our insurance marketing experts will be able to draft an effective SEO strategy for your business. Give us a call at 408-915-5571 or simply send us an email and we will respond right away.