One of the biggest challenges dentists have is increasing competition.
If you’re like most dentists trying to compete, then most likely you started investing more heavily into dental marketing. Maybe you’ve launched Google Ads, social media ads, built a new website or even hired an SEO marketing company.
But even with all of that effort, are you getting enough phone calls, Are they the right type of patients for your dental practice?
This can frustrate you as you feel like you’re not getting enough return on your investment after spending a lot of money on dental marketing. The question here is why your online marketing efforts are failing.
What Is the Goal of Your Website?
Your dental website’s goal should always be to convert visitors to new patients. You may be surprised to learn that the design of a dental website is actually not the most important component of success. If your dental website looks awesome but doesn’t generate those new patient calls, what’s the point of having it?
In this E-book,
10 most crucial elements of a dental website,
we’re going to outline the main components of a successful dental website that lead to getting more ultimately getting more New Patients.
The 10 Most Crucial Elements of a Dental Website Made to Convert Visitors To New Patients Are:
1 – Address Your Ideal Patients
The first thing visitors should see when they land on your website are compelling reasons why they should trust your practice over your competitors. These trust-building factors should also highlight how you’re different than all the other local dentists.
The best way to make sure your website is addressing your ideal patient is to consider the following questions.
- What is your ideal patient looking for?
- What makes your practice different than your competitors?
- What type of dental services do you want to highlight?
Here Are Some Good Ideas to Get You Going:
- Early Morning Appointments Available
- Same Day Dental Implants
- Invisalign For Adults & Teens
- Same-Day Emergency Dental Appointments
- Sedation Dentistry for Anxious Patients
Every dental practice says they “have the best quality in dental care.” However, not every dental practice can say they have same-day appointments, sedation options, etc. Make sure these factors are highlighted and well displayed on your homepage and throughout the rest of your website’s pages.
2 – Authenticity Is Key
People want to book an appointment with a nearby dentist they can trust. Building that trust and credibility need to begin on your website’s homepage. You can highlight awards you’ve won. Perhaps even more important to appear more authentic is to include real photos of yourself, your family, your staff, and your office.
Out of all the changes you can make to your dental website, this one can be the most impactful for our clients. Don’t use stock images! In fact, If you look at your competitor’s websites, you’ll probably see a lot of stock images. However, these professionally retouched photos might seem to look nice on your website, but they don’t tell your potential patients anything about your actual dental practice.
3 – Take Advantage of Videos of Your Staff & Patients
Many dentists think that they need a professional videographer to shoot a video or they’re worried about having to spend time editing videos to get the content just right.
But thankfully, we now live in a world where anyone can record an HD video on their cell phone!
We encourage our clients to grab a phone after a patient has finished their treatment and record their reaction (with the patient’s permission of course). Showing the positive reaction of that patient when they see their new smile for the first time is a h3 way to market your dental practice to a potential new patient.
When potential patients visit your dental website, they can literally see you, your staff, and a satisfied patient who has had their smile restored by you!
4 – Leverage Testimonials & Reviews
Online reviews are a great way to help potential new patients see that you’re the best dentist in town. However, you need to make sure your reviews are actually seen by your website visitors.
That’s why we recommend you incorporate them into your dental website. When you do this, make sure to use the logo of the site where the review came from – such as Google, Yelp, or Facebook. When you do this, you remove any skepticism that the reviews aren’t real. A potential new patient can actually go to Google and see the real review there by themselves.
5 – Get the Main Elements Right
The critical elements of a dental website are mainly about making it as easy as possible for visitors to find your contact information and contact your office.
These Are the Main Elements Dentists Need to Get Right on Every Page of Their Website:
- Have your phone number featured on every page
- Make your phone number clickable from any type of mobile device to enable more calls.
- Include Book appointment buttons and click-to-call to make it easy for your patients to connect with you.
- Include a click-to-call emergency number
- Use an online appointment booking system to give patients an option to schedule an appointment right from the website.
6 – Have A Clear Call-To-Action on Each Page
No matter where a visitor goes on your dental website, you should guide them on what to do next. Schedule a new appointment, click to call our office, take advantage of this limited-time special offer, etc. Every page needs to make sure a potential new patient can easily take action
7 – Use Special Offers to Drive New Patients
Special offers are very important to driving specific types of patients to your practice. Such special offers can be like offering a free consultation.
You can always weed unqualified patients out over the phone if they aren’t the right patients for your practice, but offering potential patients free perks will make them reach out and actually contact your practice.
8 – Ensure that Your Website Is Mobile Friendly
More and more people every day are using mobile devices to access the internet and find the services they need. However, most dentists still don’t realize just how important having a mobile-optimized website really is.
A potential patient visiting your dental website on their mobile device needs to have the same experience as if they visited it on a desktop computer. Otherwise, they’ll leave your site and go to a competitor’s website instead.
9 – Use A Mobile Click-To-Call Option
Having a “click-to-call” feature on your dental website is one of the most important steps to making sure your website is mobile-friendly.
The last thing you want to happen is to have a potential new patient click on the phone number on your mobile site without being able to call you. That is called bad user experience. This will force potential new patients to have to write down your number or try to copy and paste it because this feature doesn’t work. The more steps patients have to take to call your office, the more you risk losing them to your competitors.
10 – Offer Patients A Way to Book Online
Offering an Online booking option gives your potential new patients a way to bypass calling your office or leaving a message to schedule an appointment. It shortens the process of converting a website visitor to a new patient.
Some people don’t want to have to call and talk to someone to schedule an appointment. Offering online booking on your dental website removes another barrier potential new patients see when they land on your website.
When you’re thinking about what to improve on your dental practice’s website, keep your ideal new patient in mind and make it easier for them to trust your practice and schedule an appointment. So, start using your website to attract the patients you need!
We also understand that dentists aren’t website designers! That’s why we’re here to help you make sure you have a dental website that will not only drive patients but is built to convert those visitors to new patient appointments. Give us a call today if you need help converting your website visitors to New Patients.